Vlad Golovach is an experienced UX/UI designer, usability expert, and user researcher with almost two decades of experience. He has designed interfaces for hundreds of digital products and is skilled in turning vague ideas into well-defined working systems. Vlad is also adept at designing easy-to-use, swift, fluent, and error-proof interfaces, with a keen eye for elegance and aesthetics. He has a passion for improving user experience, turning negative touchpoints into positive ones while performing regular ergonomics work to remove unnecessary steps and user actions. Additionally, Vlad is skilled at visualizing complex data and translating customer insights into valuable solutions and features. With a love for writing, Vlad has authored books on UI design and culture/history both in English and Russian. Vlad worked at Altermedia as an information architect and as a designer at Paragraph-Interface. He also co-founded Usethics and served as their partner, art director, and lead designer. Currently, Vlad serves as designer and owner at Kulturvolk.