Holy Cross Convent School

International School of Business & Media

K. C. College

Head of Digital & CRM Bookmyshow  -  ex-Samsung -  ex-Hotstar -  ex-Tata Croma -  ex-LG

Gurgaon, Haryana, India

BookMyShow

Head of Digital & CRM

Samsung Electronics

Senior Brand Manager

Brand Manager

Digital and Social Media Communication lead for Hotstar International.

Hotstar

Digital Marketing Manager

Digital and Social Media Lead for Star English Cluster.

Star India

Brand Manager (Digital & Media)

The Walt Disney Company

Key Responsibilities:a) Devising the Digital Communication Strategy for Infiniti Retailb) Planning, executing activation and evaluating the performance of Social Media Marketing  c) Integrating the Online Element with Offline Marketing Activities.	d) Media Buying, Campaign Management & Performance Reporting.e) Search Engine Marketingf) Online Reputation Management g) Increasing the Overall awareness of the E-commerce Platformh) Online Tie-ups with Manufacturing Brands for Co-branded online engagements.

Infiniti Retail Limited, Croma - A TATA Enterprise

Brand Manager (Digital Marketing, Alliances and Media)

Role:Key Responsibilities: > Ensure increase in the Traffic of the LG India Website & Wapsite through Content Innovation and Search Engine Optimization.   >  Implement the Global Digital Marketing Activations in India for LG.  > Develop the process to ensure Timely Website Update of the Product, Dealer & Price Details.  > Planning, Execution & Managing the Digital Marketing for Home Entertainment Business for LG India.a)	Devising the Digital Communication Strategyb)	Social Activationsc)	Media Campaign Management & Analyticsd)	Search Engine Marketinge)	Digital Lead Management & Online Reputation Management   Key Achievements:> Increase in Traffic & Average Time Spent on LG India Website through Innovation: a)	Dedicated QR Codes for LG India Wapsiteb)	Dedicated QR for Premium Products like Ultra HD TV & Powercut Evercool Refrigeratorsc)	Developed the Social Plugins & SNS Message Customization on the Web & WAP Site.d)	Developed the YouTube Plugin on the website. Overall Subscriber base increased by 50% > Successful Implementation of Mission 3D (HQ Campaign) an organic social campaign achieved 6.5 Lacs Impressions & 200 Fans on LG India Facebook Page.> Planned the Digital Campaigns for HE Business which received the Highest CTR for the Organization including the Ultra HD, Pocket Photo Printer “Clip Your Moments” & Songstar.  > Managed & Implemented “RFID & Social Integration” Activation at the LG India Tech Show’13 with the overall SNS reach 3 Million and was the most appreciated offline-online activity by the organization and Tech Media.

LG Electronics India Pvt Ltd

Brand Manager (Digital Marketing)

Managed Single Door Refrigerator Product Planning.2013 Achievements:> Launched PowerCut Evercool Refrigerators with Longest Fresh Air Cooling Retention> Extended the Digital Auto Defrost Range to 200L+ Capa> Product Refresh for across the Single Door Refrigerator Lineup2012 Achievements:> Launched India's First Digital Auto Defrost Single door Refrigerator.> Launched 200+ L Direct Cool Refrigerators Range in 2012.> Sustanined No. 1 Market Share & improved the Market Share from 29% --> 34%  Strategic Role:> Working for India Insight Based Product Launch. > To Make the Product Roadmap for the Current Year & Y+2> To Create a Technology Roadmap for Y+5> To Develop New Product & Product USPsTactical Role> Establish the Feature Laddering for Marketing Communication> Pricing of the LG Single Door Refrigerator > Profit Analysis & Tactical Business Strategy> Competitor Analysis, Market Visits & Customer Visits.> Product Training Material Creation for Refrigerator Business

Product Manager

Competitive Analysis with the Market Leader in Kitchen Appliances company in India. Prestige TTK & Bajaj Electrical LimitedAlso analysis of the Distribution channel in the Mumbai Region

Jaipan Industries Limited

Marketing Consultant: Summer Interns

Provide Customers with First Contact ResolutionVeteran of the Transition team (helping the new employees to get acquainted to the systems and process).Managing the team in absence of the Team Leader & Knowledge Coach as Floor Walker.

Deepak Tolani