Diane Berry is a well-rounded marketing executive with over 20 years of experience in high-growth B2B technology companies. She is currently serving as the Managing Principal at OutsideView, where she helps start-up to mid-sized technology companies become recognized market leaders by developing smart messaging and positioning, focused media strategies, content marketing, and social programs. Diane has played a crucial role in several successful IPOs, including those of Taleo and Smyth Solutions, both of which were later acquired by Oracle. She has also worked with Coveo, SelectMinds, Ziff Davis, and Journal Register Company at various senior positions. Having studied MBA and Finance at Rutgers, Diane specializes in market strategy, content marketing, analyst relations, messaging & positioning, media relations strategy, PR, business development, SaaS, cloud, B2B marketing, social, enterprise search & relevance technologies, personalization, contextual content, knowledge management, social technologies, HR technologies, branding and image, marketing organization, product positioning and strategy, marketing communications, and corporate marketing.