UNC Kenan-Flagler Business School

Carpool Strategic Partnerships & Sustainability Lead at Waze

Raleigh, North Carolina, United States

- Managing all phases of partnerships including market strategy, sourcing and growth. Partners include large employers, office parks and transit agencies that provide carpool to their commuter bases and help Waze build local density• Established the Waze Carpool budget acquisition model used to make the case for partners to contribute budget for ride subsidies resulting in a 3.94X increase in annual committed budget • Leading the partnerships feature prioritization process to establish ongoing coordination with the product team which have yielded numerous product enhancements including a new in-app user consent flow to facilitate data sharing• Leading sustainability efforts for Waze Carpool including a carbon avoidance evaluation and an offset match program for partners designed to encourage employees to carpool more to increase overall impact• Coordinating cross-functional efforts across multiple regions to help establish a new contracting workflow for partners• Efforts contributed to rapid 10X growth of completed carpools in first year and a half with Waze (700k rides in Oct ’19)

Waze

Carpool Strategic Partnerships & Sustainability Lead

- Positioned between buyers and sellers of programmatic advertising media to advise major clients on high profile campaigns, coordinate with technology partners, network with publishers and provide market feedback to product teams• Responsible for analyzing the current state of the programmatic direct marketplace to identify and correct inefficiencies and build tools to improve our sales team’s ability to drive revenue and efficiently support clients• Created and led development of Dynamic Inventory Collections to save time by automating media inventory discovery and curation. Tool has attracted 429 unique users, resulting in 1,622 pitches created and 1,064 avoided labor hours to date• Led 2016 Election efforts by aligning publisher and buyer sales teams and building a large deals network designed to reduce friction for political campaigns. Resulted in 500+ deals across 132 publishers and $4M+ in revenue• Drove over $15M in revenue through coordination of campaigns such as H&R Block, Allstate, SWA and Wells Fargo• Working closely with product teams and engineers to relay market insights and enhance deals-related products• Supported publisher partners with programmatic direct deals strategies and provided 30+ training workshops for publishers including Washington Post, Walmart, eBay, Expedia and WSJ• Promoted in Q3’17; Awarded Q2’17 PSI Innovation Award; Received 22 peer bonuses

Google

DoubleClick Bid Manager - Deals Activation

- Responsible for developing and tracking organizational KPI’s, building and maintaining complex reporting tools and executing campaigns leveraging multiple platforms such as AdX, DFP, DBM and BART• Developed the CuBE Builder tool to qualify publisher sites for campaigns and help sales surface media opportunities• Mapped the 24 step deal execution process and designed tools to track and analyze aggregate campaign metrics• Developed the Q4’14 LPS Publisher Readiness OKR and managed by building the Programmatic Report Card tool• Promoted in Q1’15;  Awarded Q3’14 PBS Gold Award;  Received 5 peer bonuses and a spot bonus

Marketplace Development Analytics and Operations Lead

- Sourced, established and actively managed strategic relationships with 100+ key sports influencers• Provided technical support, helped grow followings and fostered platform engagement across G+ and YouTube• Worked cross functionally with teams such as G+ Marketing, YouTube, PR, Sales and Creative Lab to execute programs• Coordinated with product team and partners to provide technical feedback and facilitate product enhancements• Planned and executed G+ Hangouts On Air for live events such as WWE Wrestlemania, NFL Combine, NFL Draft, MIT Sloan Sports Analytics Conference and Senior Bowl

Google+ Community Partnerships: Sports

- Researched, analyzed and engaged large energy users across multiple verticals for real-time energy management services including efficiency analytics as well as in-depth facilities monitoring• Built a $5M+ pipeline of new business opportunities in just four months

EnerNOC

Energy Efficiency: Business Development Associate

- Worked with Analytics Team to boost productivity through process efficiency and resource management• Managed engineering team in the development and commercialization of an automated tool designed to streamline the creation and delivery of EfficiencySMART Scorecards, the team’s primary client facing deliverable• Built reports, charts and dashboards to help illustrate business opportunities to Energy Efficiency director and VP• Promoted in Q1’ 11;  Received EnerNOC All-Star award for work on EfficiencySMART Scorecard

Energy Efficiency Analytics: Energy Services Specialist

- Managed all aspects of marketing for new startup including strategic targeting, branding and website creation• Managed team of digital specialists in research, conceptualization and execution of marketing and social media strategy

The Flavor of Change, LLC

Director of Marketing

- Designed an Excel application to calculate return on investment for potential clients’ sustainability initiatives• Conducted research on relevant sustainability issues

Springleaf Strategies

Intern

- Summer internship with Patagonia founder Yvon Chouinard’s non-profit • Worked directly with CMO in planning and execution of strategic branding efforts• Managed multiple projects intended to help build consumer awareness about the company and its mission

One Percent For the Planet

Marketing Intern

- Assisted with the daily production of the Emmy-winning television program• Responsibilities included audience management, prop procurement and staff event planning and execution

Steven Lemeshow