Christopher Mellon is a highly accomplished executive with over 20 years of experience in the franchise and corporate home services industries. He has a track record of being a creative and strategic marketer and has grown departments from just two employees to a total of fifty. His expertise spans marketing, advertising, digital marketing, franchising, team development and motivation, change leadership, budgeting, branding, direct marketing, PPC, SEO, SEM, social media, mobile marketing, email marketing, customer retention and loyalty, public relations, communications, presenting, training, franchise marketing, ad fund management, ad council management, franchisee relations, market research, market intelligence, local and national marketing planning and execution, national media buys, CRM, segmentation, targeting, B2B & B2C marketing.

Mellon studied BBA, Marketing at Baylor University - Hankamer School of Business. He served in numerous leadership positions such as President at Franchise Field, SVP and Chief Marketing Officer at American Residential Services, VP of Marketing, Marketing Director, Brand Manager, and Creative Director at The Dwyer Group, and Marketing Manager at CCI Publishing and BOA, Inc.