David Roussain is a seasoned marketing leader with 25 years of experience in technology marketing, business development, and sales. He has held various leadership roles in reputable companies, including G5, Citrix Systems, Hewlett Packard, and Federal Express. As a Chief Marketing Officer at G5, David successfully led the rebranding and positioning of the company as a market leader across three vertical markets. Similarly, in his previous role at Citrix Systems, he was responsible for marketing multiple product lines that generated over $1.3B in revenue. Prior to that, David led FedEx's e-business portfolio, including automation products, supply chain products, and e-business solutions, where he launched 22 new products and received five industry awards for FedEx.com.

David's expertise includes digital marketing, web media, content marketing, marketing automation, demand generation, messaging, sales enablement, product management, product marketing, pricing, public relations, and analyst relations. He is highly skilled in engaging with early to mid-stage companies with aggressive growth targets, making him an ideal marketing leader. David studied BSc (Honors) in Engineering at Queen's University and has a passion for technology and business innovation.