Brainco MS Advertising

Darrow School

Roundel  -  Target  -  Nerland Co.  -  Carson Glore Foundation

Minneapolis, Minnesota, United States

Roundel, Media reimagined by TargetResponsible for overseeing a team and the creation of strategic and compelling recommendations for people-based, emerging products based on industry capabilities, sales and account team needs, and client feedback to drive key business metrics. Work with marketing and product teams to create sales and educational material to drive understanding and adoption across teams and clients, increase sales opportunities, and drive Roundel’s business. Lead partnerships with non-endemic agencies to bring data, insights and opportunities that meet brand's objectives. Oversee various client and sales deliverables; such as proposals, pre-sales, media approaches, and audience strategies for the non-endemic agency clients along with emerging products across Roundel.  Create the overarching strategic approach and operations for the team, standardizing client deliverables and ensuring on-brand communications and presentations. Partner closely with various cross-functional teams; including Target in India, Media Ad Ops & Reporting, Sales, SSPs, DSPs, Product Marketing Integration, Agencies, Brand, Creative partners and Target's key vendors to deliver and execute effective results and to uncover growth opportunities.

Target

Director of Emerging Products & Agencies at Roundel, Media reimagined by Target

Marketing Associate Program (MAP) is an internship and post-internship program dedicated to ensuring a successful internship experience as well as when interns become full time Team Members transition successfully and continue to grow at Target in their new role.RECRUITMENT: Continue to lean into diversity & representation in our Intern and MAP candidates.Continue to lean into increasing representation across all dimensions of diversity.PROGRAM: Deploy fully integrated Marketing and Roundel experienceEnsure we are crafting an integrated experience that brings together interns from Marketing & Roundel and nurtures nimble talent and skillsets for the future.TEAM: Enhance leadership & support team for the Marketing Associate ProgramEvolve program leadership to support two key dimensions of the program: Mentoring & Curriculum with Team Members who bring unique perspectives to each area. Recruit new program leaders as current leaders roll off.

Program Leader: Marketing Associate Program

Roundel, Media re-imagined by TargetResponsible for overseeing a team and the creation of strategic and compelling recommendations for people-based, emerging products based on industry capabilities, sales and account team needs, and client feedback to drive key business metrics. Work with marketing and product teams to create sales and educational material to drive understanding and adoption across teams and clients, increase sales opportunities, and drive Roundel’s business. Lead partnerships with non-endemic agencies to bring data, insights and opportunities that meet brand's objectives.Oversee various client and sales deliverables; such as proposals, pre-sales, media approaches, and audience strategies for the non-endemic agency clients along with emerging products across Roundel. Create the overarching strategic approach and operations for the team, standardizing client deliverables and ensuring on-brand communications and presentations. Partner closely with various cross-functional teams; including Target in India, Media Ad Ops & Reporting, Sales, SSPs, DSPs, Product Marketing Integration, Agencies, Brand, Creative partners and Target's key vendors to deliver and execute effective results and to uncover growth opportunities.

Roundel

Director

Founded the non-profit organization to educate an entire generation by building schools in Kenya, Africa.Generated over $400,000 in donations resulting in three schools opened with 1,200 students. Funds raised provide new classrooms, latrines, water systems, desks, teacher training, female hygiene packets, and Village Savings & Loan Association.Lead and manage fundraising, strategic planning, public relations, and marketing efforts. Established a board of directors to collaborate on both short-term implementation and long-term growth plans.

Carson Glore Foundation

Founder

Manage and execute Target’s annual Holiday (Nov-Dec) campaign responsible for leadership engagement, multicultural, video, social media, custom content, music, and strategic partnerships like Apple, Google and NintendoDevelop guest and consumer-centric marketing strategies by analyzing and synthesizing insights from a dozen teams across enterprise strategy, marketing and media effectiveness, guest center of excellence, multicultural, segmentation and moreDevelop Multicultural marketing strategies for our LatinX and Black American guests and execute — including custom content partnerships with Essence, Univision, Refinery29 Unbothered, NBC's The Voice and moreManage external creative agencies from concept, ideation, creation, production and launchCreate and execute integrations and custom creative content partnerships with NBC’s The Voice, Univision’s RDLC, Essence, Popsugar, Refinery29, O Mag, Meredith, and more to reach unique audiences and grow brand equitiesStrategically orchestrate unified work, messaging and experience leading cross-functional enterprise teams including: media, social, integrations, media network, experiential, search, seo/sem, loyalty, multicultural, promo, PR, experiential, licensing, CRS, in-store marketing, visual merchandising, app and .com

Marketing Strategy

Developed media, digital marketing, and mobile app strategies, channel briefs, comms architectures and holistic media plans across all stages of purchase funnel for 15+ campaigns including Grammy’s, TargetStyle, Back to School, Exclusive Artists, Collaborations and Community Relations Managed media agency and channel teamsBrought forward-thinking approaches to audience strategies, behavioral targeting and new ad products including Target’s first podcast, first NPR news / Alexa integration, first shoppable Instagram, and moreLead media strategy and content integrations with Grammy’s “The Middle” with Zedd & Maren Morris, created and pitched idea to NBC which became Superstore’s “Target” episode, and a dozen custom content creation partnerships for audience growth

Media Strategy

Brought bold, new ideas and strategies for some of Target’s biggest cultural brand moments:The Voice integrations(TargetStyle 2017 with past 4 winners & Holiday 2018 with Jennifer Hudson and Top 4)Grammy’s integrated campaign with Zedd’s “The Middle” across broadcast buyout, social, digital and PRNBC Superstore’s “Target” episode: developed and pitched integrationConde Nast beauty campaign videos and influencersDiscovery/Scrippts “What We’re Lovin’” product story integrationsDozen of content partnerships with Popsugar, Refindery 29, Meredith and Oprah magazines and moreCreated enterprise Social Content and Community Publishing Strategies in 2017, road showed to marketing and merchant pyramids, C-Suite leadership team, and presented to Association of National Advertisers on behalf of TargetCollaborated to evolve holistic video strategy and go-to-market plan for Upfronts with media partners and Newfronts strategic partnership roster to help drive advancement and collaboration with content curators Steered innovation and emerging tech in Pinterest, Facebook and Instagram as enterprise captain to test and bring new ad units and shoppability to our work, create learning plans, interpret results and share with broader teams for future workWorked with cross-functioning teams to improve creative for the environment,media strategy and placements for Target’s video pilot series “This Just In”, whichincreased content consumption, drove improved traffic and increased sales —and wonthe CCO’s “Best of the Bullseye” Award for innovationAmbassador for LGBTQ’s talent recruiting events and conferences throughout the US

Custom Content Strategy

Founded and ran Nerland Co., a strategic creative and digital agency offering position strategy, brand identities, digital-first programs, social solutions and creative servicesDrove million-dollar agency annual revenue and increased total AOR accounts each year. 40% of 200+ client base had over five years tenure with agency, growing their annual spend through strong client services, smart and successful work and broadened servicesResponsible for discovering, evolving and standing up new services as marketing changed, as well as designing the strategies, creative approach and media for a distracted, short attention span consumer Focused on providing innovative, strategic, and measurable client work through brand development, publishing, integrated marketing, comms planning, media strategy, SEO and SEM, social platforms, and experiential marketingDesigned and hosted annual Nerland Co. Summit for clients and marketing professionals — included presentations on Brand Archetyping, PR, Social and Content, MarTech, Insight Development, Journey Mapping, peer to peer workshops, and moreManaged and developed teams and careers; sold agency to employees in 2016

Nerland Co.

Co-founded NADA advertising, a branding, digital and social creative agencyDeveloped marketing and creative strategies for pitches; led strategy teams for on-going client work; developed performance marketing plans for B2C and B2B clients to increase sales or conversion Y/YFormed and negotiated key partnerships for growth needs across the industryPanelist for industry, entrepreneur councils, business associations, and non-profits

NADA advertising

Founder & CEO

Managed the national bakery program with 14 areas and bakeries of $12M+. Developed and launched computer software program with IT to assist store managers in handling their bakery inventory, costs and sales. Analyzed sales by item to determine product line for each area. Managed relationships with 14 bakeries and 5 food program suppliers. Investigated market competitors to determine retail price points. Project led Caribou Card Gift Card and Rewards Program. Initiated new Card designs and features.

Caribou Coffee

Marketing

Commanded high standards of performance from my team of 30. Trained 10 Managers-in-Training. Focused on meeting and exceeding annual sales goals of $800k+. Grew sales by delivering top-quality products, service and surroundings. Recruited and hired Team Members and Shift Supervisors. Trained Team Members to always offer excellent service. Lead by example, dividing time equally among Team Members and guests. Got involved in the community. Developed and maintained vendor relationships. Positively influenced my community.

Nathan Nerland