Ariane Thibault is a self-made digital marketing expert, agency partner, and influencer marketing specialist. She co-founded OVRGRND Digital Agency in 2012, the first specialized social media agency in Montreal, Quebec, and has helped a diverse portfolio of clients ranging from the nightlife, restaurant, fashion, transportation, B2B and e-commerce industries. In 2014, she was awarded the Best in Social Canadian Notable award for her efforts in helping local businesses, and in 2015, OVRGRND became a certified Facebook partner.

Ariane has played a major role in launching the 66AGENCY platform, which allows brands to launch influencer campaigns with highly vetted influencers from North America, with her roster of influencers ranging from public figures to macro and micro-specialized influencers. Since the launch of 66AGENCY, she has collaborated with brands such as Apple, Fenty, Under Armour, NFL, Foodora and Pantene.

In her current role as an agency partner, Ariane manages a team of senior ad strategists, ad managers, account managers, art directors, photographers, videographers, graphic designers, social media managers, copywriters, and community managers. She has scripted, produced, and acted in the agency's very first commercials in 2019, and she continues to specialize in creating engaging, action-driven content combined with top-tier ad strategy to align with her clients' most aggressive goals.

Ariane studied communications at Dawson College and marketing at Bishop's University. She has previously worked as an account executive at lg2, public relations / brand ambassador at Monster Energy, brand ambassador at TrojanOne, brand ambassador at ProStaff Search LLC, and receptionist at Yellow Pages Group / Groupe Pages Jaunes - Canada.