Arlinda Campbell is a seasoned Market Research professional with years of experience working in the educational industry. Over the course of her career, she has managed primary research projects for companies such as Houghton Mifflin Harcourt and Holt McDougal. She brings to the table expertise in synthesizing stakeholder research objectives, designing questionnaires for surveys, interviews, and focus groups, moderating focus groups as a RIVA certified moderator, and analyzing data to produce written reports. Arlinda is passionate about market research and is continually expanding her skills through specialized certifications such as RIVA focus group moderation certification and NNG UX certification.