Carnegie Mellon University School of Computer Science

Carnegie Mellon University - Tepper School of Business

Illinois Tech Stuart School of Business

Nanjing Forestry University

Product Manager 2 @ Microsoft Teams DLP / CMU MSPM2021 Tepper + SCS

United States

Microsoft

Product Manager 2

- Product Strategy: Proposed 5 improvements to lift the user engagement, including building a collaborative coding environment for developers and researchers. Estimated to impact more than 80% of users and increase the CTR by 5.4%.
- Cross-functional Leadership: Led the capstone project team to research, design, and validate the proposals. Developed 3 prototypes and a project roadmap.
- Competitive Analysis: Evaluated 99P Labs against market-leading platforms including Kaggle and stack overflow. Further uncovered opportunities to improve 99P Labs’ competence and visibility.
- Data Driven: Analyzed 99P Labs’ search volume, exposure, user journey, conversion, and retention rate across multiple categories. Identified 3 potential user issues and underserved opportunities to increase the engagement.

Honda R&D Americas, LLC

Product Manager - 99P Labs Capstone Project

- Mass Cart Edits: Led and Collaborated with the UX team, the fulfillment team, and the dev team to design and implement the functionality of mass cart edits which benefits 4.5M users per week.
- Google Auto-Fill Address: Worked with the testing team to refine the A/B testing of the Google auto-fill address on the checkout page and fix potential error messages that could hurdle 6.5M users
- Online Experience Improvement: Improved the information balance and designed the summary header with the address validation section in the shopping cart based on the data report and user testing results.
- Seamless Purchase: Enhanced the user experience with 3 new features in the shopping cart, effectively lifted the conversion rate to about 35bps, and estimated would increase revenue by about $1.5M.
- Data Analytics  -  Research: Defined the success metrics and conducted 3 groups of A/B testing. Cooperated with the business analyst and the user research team to launch 7 groups of user testing.

The Home Depot

Product Manager - Seamless Purchase

The first-hired employee of LaiOffer.
- UI/UX Design: Led internal and external user studies, and customer interviews to define personas.
-  Shaped the product strategy, and vision and delivered Case Management solutions for products.
- Leadership  -  Execution: Built the Marketing Department from scratch, growing to 20 employees across the Social Media, Product Operation, Design, and Business Development Teams which together executed a global marketing strategy to drive revenue growth.
- Product Management  -  Design & Launch: Cooperated with the engineering team to design and launch the mini-program (Lai-study), Learning Management System(learning.laioffer.com) and Laicode.io (Coding platform) to increase user stickiness and retain customers.
- Growth Strategy: Led the Social Media Team and the Product Operation team to expand user pools and develop the pipeline of growth. Increased the customer conversion rate above 40% with organic marketing strategies and growth plans in 2020.
- Market Expansion  -  Analytics: Increased the traffic of the official websites (<a href="http://laioffer.com/en/">laioffer.com/en/</a>) by over 120% and improved the bounce rate, medium referral, and customer lifetime value by using digital marketing tactics, and web analysis frameworks, SEO schemes, and growth hacking strategies.

来Offer (LaiOffer)

Head Of Product Marketing (Marketing Manager)

By implementing the  Growth Hacking Methology and Digital Marketing, I created and increase the users on USLADYDEAL WeChat Account by approximately 100k. And, through implementing Online Community marketing, I set up over 500 online groups, which attracted and served more than 250,000 users.

GoCashBack

Marketing Research Specialist (Product Operation)

Yanan Wang