Tamara Lovi

Tamara Lovi is a passionate and strategic marketing leader with a focus on building brands, growing market share, leveraging consumer insights, and amplifying strategies with digital marketing.

Tamara excels in developing long-term multi-channel brand portfolio strategies across direct-to-consumer (DTC), healthcare professional (HCP), retail, and eCommerce channels, utilizing segmentation, consumer journey mapping, and digital tools to enhance consumer connections.

With a strong understanding of the power of digital marketing, Tamara implements innovative approaches, such as 'consumer first' and 'test & learn' methodologies, and collaborates with local and global teams to drive brand success and consumer engagement.

Tamara Lovi holds an Executive Certificate in Digital Marketing: Disruptive Strategy & Transformation from Saïd Business School at the University of Oxford, an MBA in Marketing from HEC Montréal, and a BComm in Strategy & HR with honors from McGill University.

Tamara's professional experience includes roles such as Vice President, Digital and Commercial Operations at Merck, Head of Marketing, Digital & Innovation at Sanofi, Director Sales & Marketing, Client Development at Norrizon Sales and Marketing Group, Regional HCP Sales Manager at Abbott, Marketing Manager Similac at Abbott, Marketing & Sales Director at Neks Technologies, Senior Product Manager at Lise Watier Cosmétiques, and Associate Brand Manager & Business Manager (HABA) at Procter & Gamble.