Rich Abend is a seasoned sports, health, and wellness executive with over two decades of experience in launching new businesses and markets. He is widely considered one of the top health, fitness, and wellness professionals in the United States, with 15+ years of work experience as a consultant, developer, and program director in the space. Rich holds a degree in Marketing from the University of Miami.

Rich's focus lies in new business development, sales, consulting, media, and sponsorship. He has expertise in software sales and B2B development in the youth sports technology market. His business interests encompass health, fitness, and wellness business, company start-up, and business creation within established firms. He also specializes in property creation and development of revenue generation, along with sports, health, and wellness marketing consulting, sponsorship, and media development.

Rich's notable work experience includes serving as Chief Revenue Officer & Head of Risk Products at Player's Health, President Athlete Safety at Player's Health, co-founder & CEO at Famer, and SVP, Global Partnerships at Tough Mudder Inc, among others. His seven-year tenure at The Active Network saw Rich's role transition from VP of Integrated Sales to Vice President, Corporate Wellness Development, where he launched Active’s Workplace Wellness business, created a software product that directly helps companies get their employee base more healthy and active while leading development on healthcare partnerships and direct sales to major corporations.