Cristina Toff is a businesswoman, marketer, and entrepreneur who owns Riles and Co., a company that produces hand-poured, natural soy candles in the heart of New York City's East Village. Toff studied media criticism, advertising, and European societies at New York University's Prague campus before completing her B.S. in management and marketing at the university's Stern School of Business. She has since worked in various roles, including as a support content lead and Square content specialist at Square, a research associate at Beyond, an account coordinator at Text 100, a market research intern at Illuminas Global Market Research Consulting, an integrated marketing intern at National Cinemedia, and a social media marketing consultant at MutualArt.com. Additionally, Toff served as president and vice president of The Marketing Society. She is skilled in marketing, management, research, social media, and entrepreneurship.