Ricardo Mollet

Ricardo Mollet is a renowned professional in the field of customer loyalty programs having been involved in designing, implementing, and managing BtoC and BtoB loyalty programs since 1986.

He has a rich background working with a variety of well-known brands such as Unilever, CinesaCard, Spanairplus, Club Lacoste, and many others, along with implementing successful programs at major companies like Mercedes Benz, L'Oreal, and Nestlé.

Ricardo has been actively contributing to the industry through research, notably conducting the Loyalty Monitor study since 1997 to understand consumer attitudes and behavior towards customer loyalty programs, based on 2000 consumer surveys.

Being a respected figure in the field, he has shared his expertise as a speaker at various prestigious institutions like IESE, ESADE, and IE, as well as participating in seminars, conferences, and marketing clubs across different regions.