Aaron Reeder is a seasoned software professional with over 20 years of experience in developing software products from conception to launch. He holds a BBA in Computer Information Systems from Texas State University and has continued his education with relevant continuing education courses. Aaron is a skilled product manager with expertise in Agile methodologies, product lifecycle management, product marketing, sales enablement, usability, user experience, customer development, enterprise, and consumer products, team and people management, eCommerce, and fintech.

Throughout his professional career, Aaron has held leadership positions in various organizations, including Ethoca, Localment, Q2ebanking, The Advisory Board Company, Volusion, Borland (a Micro Focus Company), MessageOne, National Instruments, Digital Motorworks, and Dell. Most recently, he is the Director of Product Management at Ethoca, where he oversees innovation products. Prior to that, he was the Cofounding CEO and Chief Product Officer at Localment and the Sr. Product Manager at Q2ebanking.

Aaron is extremely passionate about creating solutions that consumers need and enjoy using. He mentors individuals and teams by imparting his knowledge and experience in various domains, such as product management, strategy, and Agile methodologies.