Greg Armshaw
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Summary

Greg Armshaw is a seasoned product and market entry consultant with in-depth experience in OTT TV, strategy and sales leadership. He specializes in digital innovation programs across Asia and has consulted with executives from top brands like Coca-Cola, L'Oreal, and Nestle. With over a decade of experience working in Asia, he draws on his extensive knowledge, understanding of consumer internet use, and media research to offer unique insights on the challenges facing businesses looking to grow and market their products within the Asia-Pacific region.

Greg spent over a decade in McCann Worldgroup, where he held various positions, including Head of Digital Strategy, AP Regional Technology Director, and CIO Asia Pacific. He was also a former MLOVE Ambassador and Mentor at Chinaccelerator. Besides, he served as Board Director and Advisor - OTT TV at the Asia Video Industry Association.

Greg is currently a Sr. Director Solution Sales APAC at Brightcove, where he brings his passion for digital innovation to promote the power of technology in building brands and profits. He is also a regular commentator and highly sought-after speaker at regional seminars and media forums. His broad expertise covers customer-focused product development, fiscal management, team leadership, data analytics, content marketing, and mobile technology.

product consultingmarket entryott tvstrategysales leadershipdigital innovationasia-pacific regionmedia researchcmodigital leadersstartup founderscustomer-focused product developmentfiscal managementteam leadershipdata analyticscontent marketingmobile technology
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InfoThis public profile is provided courtesy of Clay. All information found here is in the public domain.