David Reed is an experienced marketing and communications strategist who has helped numerous clients transition to digital communications. With a focus on retail and CRM innovation, David has worked on developing new solutions for in-store interactive POS, real-time marketing, and building mobile-optimized sites for brands. David's passion for seeking out insights and achieving fresh solutions to difficult marketing issues has made him a valuable asset in the industry.

David's educational background includes a Bachelor's degree in Philosophy from Bedford College/University College London and a Master's degree in Communications from the Royal College of Art. Throughout his career, David has held various roles including Chief Strategy Officer at Wunderman UK, Head of Digital Marketing at Capgemini, Director of Digital Retail and Direct at Haygarth TracyLocke/RAPP Retail, and Planning Director at Aspen Direct, among others.

David's specialty is in helping brands understand their new relationship with consumers and how digital and data come together to create personalized interactions with customers. He is skilled in CRM, retail, integrated marketing, digital communications, and data strategy.