Neky Romero is a digital marketing expert with over 13 years of experience in the industry. Currently, she serves as the Senior Partner and Search Director at WaveMaker (Group M), where she manages SEM and e-commerce efforts for a portfolio that includes popular brands such as Trojan Condoms, Arm & Hammer, OxiClean, and First Response. With a strong specialty in paid search, she has also demonstrated expertise across other digital marketing channels, including e-commerce, digital, native, and others. She has a track record of establishing successful digital media strategies that deliver on ROI, lead-gen, and branding goals for major Fortune 500 clients such as Honda America, Church and Dwight, CEC, and Raymour and Flannigan. Romero obtained her Bachelor's degree in Advertising & Marketing Communications from the Fashion Institute of Technology and studied Art Regents, Art/Art Studies, General from Art And Design High School. In addition to her professional accomplishments, Romero has been a speaker and guest lecturer at NYU and has held various positions in advertising, marketing, and creative services at Conde Nast, Microsoft Corporation, and others.