Hayley Alfers is an experienced PR and marketing professional with over 10 years of experience in strategic communications and marketing. With a strong digital skillset and expertise in traditional and digital communications, Alfers has worked with large organizations, investors, and donors across various sectors including finance, technology, mining, and media both locally and pan-African. Alfers has traveled extensively and has worked in both NGO and corporate sectors.

Alfers obtained her BJourn degree in Journalism, English Language, and Linguistics from Rhodes University. She has held various positions throughout her career including Marketing Communications Manager at Rail Delivery Group, Interim Marketing Communications Manager at New Street Consulting Group (NSCG), Group Marketing Manager at africapractice, Senior Communications Consultant at africapractice, Corporate Communications Consultant at africapractice, Marketing and Events Coordinator at NEPAD Business Foundation, Online Media Marketer at Pigg's Peak, and Conference Producer at IQPC South Africa.