Scott Fasser
Scott Fasser
Scott Fasser is a seasoned marketer with years of experience building and growing businesses. He has specific expertise in digital marketing and account management, and he is passionate about the intersection of technology, data, and communications. Scott has worked in both large digital organizations such as RealNetworks, Amazon, and Microsoft, and smaller startups such as Brand Digital and Discuss.io. He has also worked as an Adjunct Professor of Marketing at the University of Washington.
Scott has a deep understanding of B2C, B2B, and B2B2C businesses, as well as mobile marketing, analytics, and team development. His specialties include research, SEO, email marketing, PPC, social media marketing, account management, website testing and optimization, conversion optimization, direct mail, direct response television, value proposition creation, analytics, data analysis, landing page optimization, project management, and more. Scott studied for an MBA from the University of Washington, Copenhagen Business School, and a BA from Trinity University.
Scott is currently a Principal Managing Consultant at Point B, a management consulting firm. He has also worked as Chief Digital Strategist at Brand Digital, VP Marketing at Discuss.io, VP of Marketing at Sigma IQ, VP Marketing + Analytics at Tomorrow, Director of Digital Innovation at HackerAgency, and Director of Digital Marketing Solutions at Optify. Scott is also the former President/Chief Operating Officer at Domain Strategies. In his previous roles, Scott helped businesses grow, increase sales, and achieve measurable results.