Alexia Marcazzan is a skilled business development strategist and digital marketer with a passion for driving change and optimizing business growth. With a Master's degree in Corporate Communication and a background in politics, law, sociology, economics and history, Alexia has honed her project management, marketing, and communication skills to become a dynamic force in the world of SaaS innovation. Currently serving as the Global Innovation Strategist for AI-powered Integrated Business Planning platform, o9 Solutions, Alexia has been instrumental in driving the company's success from early on the unicorn journey, helping to digitally transform the world's largest companies like Google, Nestlé, and Walmart. Her interests in process optimization, conversion analytics, and social media management continue to guide the design and implementation of global initiatives in business development, digital marketing, and sales and operations.