J.R. Lofton is an accomplished Director with an established career in the entertainment industry. With experience in coaching, sales, team building, and management, J.R. brings a unique perspective to his work. He studied business at Adams State College and has held a variety of roles throughout his career, including Director of Exhibits at OdySea in the Desert, former Owner at Loft10 Consulting, and former National Director of Openings and Operations Fit36 at WellBiz Brands, Inc. J.R. is a former General Manager at Fit36, Orangetheory Fitness, and Form Fitness, and has owned and managed his own fitness and wellness businesses in the past. He has also worked as a personal trainer and club manager, gaining valuable experience in the fitness industry.