James Bance is a seasoned professional with comprehensive industry experience in startups, strategic partnerships, SaaS, solution selling, advanced attribution, financial services, go-to-market strategy, social media, leadership development, online marketing platforms, technology marketing, and competitive analysis. James completed his education at the University of Wisconsin-Stevens Point with a degree in Biology and Finance. He began his professional journey as the Co-Founder of BrokerPatrol.com and, over the years, has taken up various roles such as RVP Sales at John Hancock, Sales Director at Bazaarvoice, and Director, Global Inside Sales - Convertro at Verizon Media, to name a few. James has also co-founded multiple companies like Startup High Country and ServeHub. He is currently the Vice President of Growth at Measured, where he leads the growth efforts. James is an expert in developing growth strategies, building strategic partnerships, and implementing go-to-market strategies to drive revenue growth.