James Coach is an accomplished photographer and media expert with over 20 years of experience capturing stunning images featured on more than 500 magazine covers. As the author of the best-selling book FIT BUSINESS GUIDE: The Workout Plan for Your Brand, he is a leading authority on cultivating and growing successful brands in the health and wellness industry.

James is also the founder of FITposium, an annual conference that helps fitness entrepreneurs achieve unapologetic success, and the Get Amped Mastermind, a program designed to fast-track entrepreneurs' impact and income. James's photography skills have been honed by years of study at Canyon del Oro and a BA in Journalism from the University of Arizona.

He has lent his expertise to various organizations, including Ad2 Tucson and the Southern Arizona Architects and Engineers Marketing Association, where he served as board member and club officer, respectively. As the founder of James Patrick Photography and the former CEO of FITposium, James is a recognized leader in the industry, and his work has been featured in numerous publications.

Follow James on Instagram at @jpatrickphoto and @FITposium to stay up-to-date with his latest work and insights on building a successful fitness business.