Paul Fairbrother is a Facebook and Instagram advertising expert, who specializes in helping companies grow exponentially through these social media platforms. With his broad experience designing and managing successful campaigns for clients around the world, he has become one of the most sought-after digital marketing coaches in the industry.

Currently working as a Facebook Ads Specialist at Hootsuite, Paul has worked previously as Head Of Education and Facebook Ads Specialist at AdEspresso, where he audited more than 1,000 ad accounts from a wide range of industries and countries. Paul has also served as Global Social Media Manager at Shakeaway Worldwide Limited, where he managed marketing efforts for over 60 social media channels.

Paul's expertise has provided him the opportunity to manage close to $2 million of ad spend for clients, ranging from solopreneurs spending $20/day on ads up to corporations with $10+ billion yearly revenue. Every month, he conducts AdEspresso's $1,000 experiments to identify what is working now by investing $1,000 of ad spend behind an experiment. In addition to his extensive experience managing campaigns, Paul is a certified Facebook Blueprint specialist and holds all 11 Digital Marketer certifications, along with several Hootsuite Academy and Google Ads certs.

To help as many people as possible succeed in digital advertising, Paul has written dozens of blogs, made appearances on podcasts and given talks, and ran both free and paid training courses. Moreover, he presents AdEspresso webinars and Office Hours calls, where he invites renowned specialists like Google, Mari Smith, Dennis Yu, and Molly Pittman to discuss their ideas with other professionals.

Despite working remotely, Paul has a cat gang consisting of Honey, Herbert, William, Jeremy, Kevin, and Colin. For any advice on ad strategy, he is always available to answer your queries, so never hesitate to drop a message or a call.

---