Yale University

Creative Director-Marketing & Digital Strategy-Public Relations-Branding-Social Media-eCommerce

Dallas, Texas, United States

Establish brand identity, develop all creative assets, direct all branding activity, design labels and packaging,, and conceptualize new products for fully funded consumer goods startup. Support eCommerce and brick-and-mortar sales channel expansion. Collaborate with manufacturers, distributors, research and development team, regulatory compliance agencies, and key investors. Coordinate infrastructure and assets to support website, eCommerce, social presence, and P.R. launches.

Rebel Dreads Corp. LLC

VP Creative + Business Strategy

Conceived and directed hands-on, multi-channel brand rebuild. Led in-house creative team and liaised with sales channel partners Wayfair, Amazon, Overstock, and Target to optimize company imprint and profile. Tracked and leveraged digital insights from eCommerce partners and platforms including Salsify to strategically react to online purchasing trends and promotions. Collaborated with IT team to develop website content and streamline User Experience (UX) and User Interface (UI). Formulated and launched social media strategy; art directed all photography, video, and lifestyle visuals. Spearheaded new consumer packaging, in-store merchandizing solutions, and digital technologies to support sales across key accounts including HomeGoods, Steinmart, and AtHome. Managed media relations, served on senior management team, and implemented new sales technology (RepZioApp) for sales representatives to streamline sales processes.

Feizy

Vice President Marketing + Marketing Technology

Small agency creating strategy and brand development for diverse portfolio of clients (Apparel, Home Goods, Food, Wine, Restaurants/Bars, Hospitality). Delivery ofthese strategies through marketing, public relations, social media, digital strategy, content creation, events, advertising, and whatever means necessary (and within budget).  Directed strategy and development for in-house and contracted branding, marketing, and public relations initiatives and programs for forward-thinking startups. Inspire and manage in-house and freelance creatives to deliver multi-channel execution and facilitate brand awareness through enhancing and aligning all branding/marketing/advertising activities, deepening clients’ thought leadership, curating optimized brand mix over customer lifecycles, and innovating experiential online and offline touch points designed to generate coverage by national media outlets. Clients include:  Scott + Cooner Showrooms (Furniture), Dude, Sweet Chocolate, Chef Stephan Pyles, Porada Furniture, Gatehouse Capital. exhaleSpa, Fish City Grill.

Full Sleeve Communications

Principal

Worked directly with aviation, aerospace, software, lifestyle clients to understand their brand history/narrative, as well as their goals and expectations. Synthesized these elements and helped translate into actual, achievable action items that generated enthusiasm and ROI within the agency, as well as client team.Led research and analysis of aerospace, aviation, and lifestyle clients actual footprint in themarket, and then used this to mold new and exciting ways to move brand forward usingmarketing, advertising, events, and public relations in unexpected ways.Supported agency principals in business development to bring new clients to the table, aswell as develop relationships with clients already on the roster and add new insights.Provided ideas and collaborative brain storming with agency team to encourage a differentway to look at clients and positioning.Managed a defined strategy and planning budget for each client, and provided insights onROI for all marketing, advertising, and public relations initiatives.Hands-on story pitching, media relations, and partnership development, as well ascreative input on advertising/marketing collateral layouts, photo and video shoot direction,copy writing and content development, as well as general agency business direction and clientmanagement support.About: Mid-sized branding agency with clients that included: Aerion Corporation, CAE,ConocoPhillips Aviation, Dassault Falcon, Distinct Developments (real estate),Eurocopter, Exhale Spa, Execujet Aviation, Gulfstream, Grob Aircraft, Hawker Beechcraft,Heliflite Shares, Jet Concierge, JetDirect, JetCorp, L-3 Avionics, Rx Worldwide Meetings,Scott + Cooner Modern Furniture, Siemens PLM Software, Turbomeca Engines,Universal Avionics.

Blake-Miller Communications

Creative Strategy/Marketing/PR VP

Executed strategic public relations programs that supported overarching corporate, brand,and merchant driven programming.Collaborated on events, corporate responsibility, marketing, social, digital, creative,partnerships, co-op, and promotions teams along with merchant divisions to continue thecoordination of key communications activities while creating new and innovative approachesto deliver world-class communications support for the Neiman Marcus Group.Drafted press materials including briefing books, corporate key messages, corporate leadershipspeeches, presentations, press releases, etc.Managed measurement agencies and reporting tools.Worked on all aspects of the marketing, events, and digital disciplines and regularly engagedwith senior executives, corporate finance, Neiman Marcus buyers, vendors, and international,national, and local media to coordinate and chart corporate presence at media events, speakingengagements, press interviews, etc.Managed all store level P.R. teams (34 locations, 70+ team members), and 3 corporate team members, and led weekly conference calls to update teams on corporate initiatives, upcoming events, as well as problem solving on the store level, and approval of all store level media and event requests.Travelled to new store locations to develop media relations and training programs/media out-reachin each market, as well as execute store opening events and media events for full line Neiman Marcus stores and Last Call stores.Worked with two direct report team members to develop events (fashion shows, charityluncheons, trunk shows, etc.), execution plans/punch lists, visual marketing materials, media outreach and communications plan to support and generate excitement and ROI on each event.Created quarterly “Trend Kits” for store teams and media to support merchant divisions,which included curation of product, graphic layout and design, model/hair & makeup selection,photo shoot creative direction, and copy.

Lisa Oldham