Patrick Sargeant

Patrick Sargeant is a seasoned Brand and Product Marketing Executive with a solid track record of achievements.

With 14 years of experience leading marketing teams at USAA, following his service as an Air Force Captain, Patrick exemplifies servant leadership.

He has held 8 diverse roles in brand and product marketing, showcasing his versatility and expertise in the field.

Patrick's strategic acumen is evident in his successful go-to-market plans that have doubled USAA's user base and increased revenue by 35%.

His innovative approach has resulted in $100 million in revenue from product development initiatives, and he holds an official patent.

Managing a P&L for a $1 billion insurance product portfolio, Patrick achieved 6% annual growth and 12% PTI.

His adept management of channels and campaigns within a $400 million annual marketing budget has generated $1 billion in revenue.

Patrick's transformative work in Affinity marketing segmentation led to a 28% BTP performance increase with substantial budget savings.

He also spearheaded the ECHO award-winning 'Legacy' national campaign, which set a record with 7% YOY customer growth.

Educationally, Patrick holds an MBA from the McCombs School of Business and a B.S. from the United States Air Force Academy.

In addition to his professional achievements, Patrick has an adventurous side with 600 parachute jumps and is an AIPMM Certified Product Manager.

As a passionate athlete, he engages in CrossFit and extreme sports, and actively participates in various physical activities.

Patrick also contributes as a quarterly executive panelist for Deloitte's CORE veteran transition employment program.

His specialties include Leadership, Marketing Management, Brand and Product Management, Performance Marketing, Strategic Planning, Analytics, and Talent Management.

Currently, Patrick serves as the Vice President of Growth at PASCO and has previously held various high-ranking positions at USAA and the United States Air Force.