Chris Arrendale

Emory University

Southern Polytechnic State University

Oxford College of Emory University

Lithia Springs Comprehensive High School

CEO & Founder of CyberData Pros  -  We build privacy and data security solutions for companies of all sizes. Data privacy and security consulting to help you stay in compliance.

Atlanta, Georgia, United States

Keeping up with the changing data security and compliance requirements is a full-time job. With CyberData Pros, we keep up for you, providing the up-to-date knowledge you need to manage a robust information privacy and security program. Let one of our consultants show you what your company needs in order to be compliant with the ever-changing landscape. Here are a few of the services that we offer:

- Outsourced Chief Privacy Officer
- Outsourced Chief Information Security Officer
- Building IT Governance Frameworks
- Business Impact Analysis Reports
- Privacy Impact Assessments
- Risk Assessments
- Incident Response Plans
- Achieve ISO 27001 Certification
- Achieve SOC 2 Certification
- Navigate Compliance with GDPR, CCPA, & More
- Develop Privacy Policies and Terms of Use
- Build and Test Disaster Recovery Plans
- Build and Test Business Continuity Plans
- Develop and Perform Tabletop Exercises
- Develop Data Classification Policies
- Privacy and Security Training

Fill out our contact form at <a href="https://cyberdatapros.com/contact">https://cyberdatapros.com/contact</a> to learn more about how we can help ensure compliance for your company.

CyberData Pros

Founder & CEO

As Chief Privacy & Security Officer, I work to ensure full privacy, data security, and compliance of the organization. I developed a comprehensive enterprise information security and IT risk management program for the company. I achieved ISO 27001 certification, in a record 6 months, for Trendline in December 2019. I own and manage internal and external auditing processes, as well as our entire risk register. I operate and run the Information Risk Council and all risk treatment plans. In charge of developing and maintaining all compliance documentation, as well as creating and delivering all privacy/security training for the organization. Developed advanced data security training for software engineers, solution architects, and platform specialists.

I work and partner with business stakeholders across the entire company to ensure compliance and help drive risk awareness. Responsible for vendor management and vetting requirements. I also maintain the privacy and security budget for the company. I am also the key stakeholder for business technology planning and providing technology vision for the company.

Trendline delivers optimum performance by combining great insights and strategy, an extensive understanding of martech solutions, global expertise in privacy, compliance and deliverability, and flawless execution. Trendline is a privately held company, headquartered in Austin, TX, with offices in Chicago, IL, Portland, OR, Atlanta, GA, Scottsdale, AZ, and Guelph, Ontario. In September 2018, Trendline acquired a company that I founded - Inbox Pros, the leading email deliverability and privacy/security consulting firm in the United States.

Shift Paradigm

Chief Privacy and Security Officer

Board Member

- Design and implement business operations
- Establish policies that promote company culture and vision
- Oversee operations of the company and the work of executives

Chief Operating Officer

- Designing and implementing business operations
- Establishing policies that promote company culture and vision
- Overseeing operations of the company and the work of executives

Trendline Interactive

Chief Privacy & Security Officer

In this role, I work with a team on Leadership development within the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). In achieving these goals, I develop, coordinate and deliver training, perform individual and group consultation, and identify mechanisms and opportunities to advance the organization through strategic leadership development.

Messaging, Malware, Mobile Anti-Abuse Working Group

Co-Chair - Growth & Development - Leadership

Purchase your copy - <a href="https://www.amazon.com/Deliverability-Inferno-Marketers-Understand-Purgatory/dp/0999880101/ref=sr_1_1?ie=UTF8&qid=1519668064&sr=8-1&keywords=deliverability">https://www.amazon.com/Deliverability-Inferno-Marketers-Understand-Purgatory/dp/0999880101/ref=sr_1_1?ie=UTF8&qid=1519668064&sr=8-1&keywords=deliverability</a>

Deliverability Inferno explains the ins and outs of getting your marketing emails into your recipient's Inbox. The book dives deep into multiple areas of email deliverability including bounces, complaints, spam traps, content, authentication, compliance, and more.

Ranked Top 5 Best Books to Read on Email Marketing - <a href="https://whatsaytheexperts.com/category/books/">https://whatsaytheexperts.com/category/books/</a>

Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise

Author

I'm one of the co-chairs of the Training Committee. We take requests & suggestions from the community, recruit presenters/trainers from inside/outside the M3AAWG membership, and help these same people design and deliver sessions that meet the needs & goals of the M3AAWG community.

Co-Chair, Training Committee

We are your partner in Email Deliverability & Compliance Consulting. To this effort, we assist in evaluating mailing infrastructure set up, authentication, sender reputation, bounce and complaints, list quality and permissions, email compliance, and message content. We also provide ISP remediation, domain specific volume and policy guidelines, and industry updates. Concerned about privacy, information security, or compliance? We got you covered with our audits, tabletop exercises, risk management programs, and consulting.

Work with multiple vendors on SOC2 and ISO 27001 compliance for client's organizations. Provide guidance on GDPR, CCPA, CASL, CAN-SPAM, and other international compliance regulations.

Frequent speaker and moderator at many email and marketing conferences. Most recently, Chris has spoken on:

- Atlanta Marketo User Group: "Email Deliverability & CASL"
- Email Evolution: "B2B Deliverability In A B2C World"​
- LiveIntent Webinar: "Overcoming the 3 Challenges to Optimizing Your Email Program"​
- M3AAWG: "Abuse Desk Tools & Automation"​
- Atlanta Interactive Marketing Association: "Keynote: Privacy, What Marketers Need to Know"
- Business RadioX: "Inbox Pros Deliverability Consulting Services"
- M3AAWG: "Getting to Know You - Client Onboarding & Vetting Training"
- SIPA: "Email Deliverability and Performance: Getting to the inbox and getting recipients to act"
- eTrigue: "Mastering Email Deliverability"
- SparkPost: "10 Email Experts Go Head-to-Head"
- Email Evolution: "All You Ever Wanted to Know about Deliverability"
- Atlanta Eloqua User Group: "Deliverability and Privacy Essentials - What Eloquans Need To Know"

We specialize in:
- 24/7 Monitoring, Alerting & Remediation
- Deliverability Audits
- Inbox Placement
- Reporting & Analysis
- IP Warming Plans
- Reputation Building & IP Warming
- IP & Domain Authentication
- Whitelisting Assistance
- Bounce Code Reasoning & Assistance
- Block Removal Assistance
- DMARC Implementation
- Email Privacy & Compliance Audits

Inbox Pros

Founder & CEO, Chief Privacy & Security Officer

IAPP certification advisory boards meet regularly via teleconference to provide insight into and perspective on certification course requirements and related textbooks, training, and examinations. Senior privacy officers, attorneys and consultants with demonstrated subject matter expertise in the areas covered under IAPP privacy credentialing programs are encouraged to serve on these boards.

- Attend CAB meetings and serve on committees and/or in roles as requested by the Chair and IAPP staff.
- Monitor, revise as needed and approve the Certification Policies and Procedures Manual and related controlled documents.
- Approve the eligibility criteria, certification scheme, examinations, examination scaled cutpoints, exam and item performance standards, and other essential certification decisions based upon its own determination or upon recommendations from others.
- Assure the independence of the certification from other conflicting interests such as, but not limited to training, education accreditation and marketing functions.

IAPP - International Association of Privacy Professionals

CIPT Certification Advisory Board Chair

A collection of capital investments, companies, patents, trademarks, articles, books, and mobile applications.

Reply Monitor - <a href="http://www.replymonitor.com">www.replymonitor.com</a> (<a href="http://www.monitormyreplies.com">www.monitormyreplies.com</a>)
- We automatically review, forward, and suppress those email addresses that reply via your email marketing campaigns. We work with all Email Service Providers and Marketing Automation Providers!
- We review the email boxes on a daily basis, after each send, and clear it out 24-48 hours after each campaign.
- All replies are forwarded over to the client for follow up.  We match email addresses to each business unit and make sure reply emails that require action are sent to each responsible group.
- Any requests for unsubscribe or emails saying the person no longer works at their company are suppressed automatically in any Email Service Provider.
- Custom reports and check-ins are also available.

App Whitelist - <a href="http://www.appwhitelist.com">www.appwhitelist.com</a> (<a href="http://avwhitelist.com">avwhitelist.com</a>)
- We work with application developers to whitelist their software application with all of the antivirus vendors.
- Our application whitelisting clearinghouse provides application developers a one-stop shop to make sure their applications are whitelisted with all of the antivirus vendors.
- We have years of experience providing support on applications and working with these antivirus vendors.

Deliverability IQ - <a href="http://www.deliverabilityiq.com">www.deliverabilityiq.com</a>
- Monthly updated quizzes to help educate marketers on email deliverability.
- Take quizzes to share your deliverability knowledge with others.

Email Scorecard - <a href="http://www.emailscorecard.com">www.emailscorecard.com</a>
- Receive a report card based upon your email marketing programs.
- We assess and provide details based upon email marketing metrics.

Email Deliverability Certification - <a href="http://deliverabilitycertification.com">deliverabilitycertification.com</a> (<a href="http://deliverabilitycertified.com">deliverabilitycertified.com</a>)
- World's first email deliverability certification.
- <a href="http://www.prnewswire.com/news-releases/inbox-pros-creates-worlds-first-email-deliverability-certification-300479616.html">http://www.prnewswire.com/news-releases/inbox-pros-creates-worlds-first-email-deliverability-certification-300479616.html</a>

The Arrendale Group

- Key strategist for outbound email program optimization in the areas of email deliverability, privacy, security best practices, as well as ensuring Demand Generation Program compliance.
- Continually monitor client deliverability health through various monitoring and alerting tools.
- Created and implement programs to increase efficiency and revenue across business lines and regions for many Enterprise Demand Generation Clients.
- Chief data scientist for managing and manipulating data for client programs and statistical analysis.
- Managed a team of deliverability consultants and optimize workflows.
- Provided strategic guidance to clients on email deliverability, privacy, security, and compliance best practices.
- Strategized with clients on IP warming plans, spam filtering techniques, list managements, and overall reputation management.
- Performed Deliverability and Privacy Audits to analyze client sending infrastructure and marketing campaigns to remedy issues, provide sending strategies, and optimize marketing campaigns.
- Worked with clients on Marketing Automation Platforms to help enhance overall email deliverability and compliance.
- Modified PowerMTA and Message Systems config files and updates with regards to client deliverability best practices.
- Speak, blog, tweet, post, and write about email deliverability and privacy topics.
- Hosted and spoke for many MAP and ESP client webinars.
- Silverpop Amplify Speaker - "Between the Lines: Keeping Your Program Compliant and Effective in Ever-Changing Times".
- Guest Speaker for the Atlanta Marketo User Group - "Deliverability and CASL Updates".

Current and past Fortune 500 clients:
-  CA Technologies
-  LENOX (a Newell Rubbermaid company)
-  PR Newswire
-  PTC
-  Schneider Electric
-  Standard Register
-  Genworth Financial

ANNUITAS

Chief Deliverability & Privacy/Security Strategist

Crown IT Consulting’s certified consultants are highly qualified individuals on every software we service and support. Leave your software and hardware needs to us and we will make sure your office runs like a well-oiled machine. Crown IT Consulting is proud to be a Gold Business Member of the Atlanta Association of Legal Administrators. We are also accredited by the BBB with an A+ rating.

We have over 20 years of experience with software, hardware, phone, custom applications, and custom reporting. We can evaluate your office and make recommendations based upon your needs. Frequent speaker and moderator at many software and legal conferences.

Let us evaluate your hardware and software needs to help improve overall firm efficiency. For more information, please visit <a href="http://www.crownitconsulting.com">www.crownitconsulting.com</a>

We specialize in:
- Hardware and Software Vendor Analysis and Consideration
- Cloud-Based Law Firm Management Software
- Case Management Software
- Time, Billing & Accounting Software
- eDiscovery Software
- Document Management Software
- Document Assembly Software
- HIPAA Compliance Management Platform Software
- VMWare Environments
- Email and Web Hosting Services
- Workstation, Laptop, Server Installations
- Phone Systems and Hosted PBX
- Printer, Scanner Installations
- iPhone and Android Synchronizations

Crown IT Consulting

- Key strategist for outbound email program optimization in the areas of email deliverability and best practices, as well as ensuring Demand Generation Program compliance with constantly-changing privacy regulations.
- Provided strategic guidance to clients on email deliverability and privacy best practices.
- Strategized with clients on IP warming plans, spam filtering techniques, list managements, and overall reputation management.
- Worked with enterprise customers on email deliverability, privacy, list strategy, and email best practices.
- Monitor customer IP addresses and sending domains for email reputation.

Practice Director, Email Deliverability, Best Practices and Privacy

- Generally responsible for the maintenance, upgrading, and strategic direction of Real Magnet’s deliverability infrastructure.
- Worked both strategically and tactically with our largest customers to resolve their deliverability issues and optimize their overall delivery rates.
- Built and maintain relationships with ISPs, Spam filtering companies, blacklist operators, and other deliverability players for the purpose of ensuring the highest possible delivery rates for customers.
- Shared knowledge through whitepapers, internal and external training sessions, blog posts, etc.
- Kept up-to-date with ever changing legal requirements, privacy regulations, and related email and SMS marketing best practices.
- Managed a set of Port25 PowerMTA servers for sending millions of emails.
- Provided support services to clients, by educating them on email best practices, focused on the goal of maximizing delivery to the inbox
- Generated and reviewed reporting related to deliverability-focused metrics such as bounce rates, open rates, bounce details, etc.
- Well-versed in the field of email marketing and deliverability best-practices.
- Conceived of and spec'd out new features and functionality relating to deliverability for customers and internally to improve the effectiveness of the deliverability team.
- Spoke at Annual Customer Conference on email deliverability, ISP relations, and compliance.

Real Magnet

Senior Director, ISP Relations & Deliverability

- Client blacklist and reputation monitoring.
- Worked on client projects including deliverability challenges/issues, whitelisting, list hygiene, in-depth data analysis for ISPs, and trending and reporting for deliverability.
- Email design and creative consulting for client projects.
- CAN-SPAM and privacy compliance on client projects.

Left Brain DGA

Deliverability Consultant

- Oversaw the entire deliverability and IP space for a start up Email Service Provider application.
- Owned the data privacy and security program for the company. Created privacy and security documentation, as well as responsible for risk management program.
- Queried our deliverability databases for trends, bounces, blocks, and other deliverability information.
- Worked with customers on deliverability, blacklisting, and product issues they may have with emails.
- Maintained and monitored the Privacy, Abuse, and Postmaster distribution lists to make sure we maintain our terms of service.
- Monitored and maintained the Return Path deliverability tools for the email platform.
- Managed a series of Exim SMTP Servers for sending emails for our customers.
- Answered customer questions over the phone and/or through a support portal as they relate to the email platform.
- Worked with many different ISPs and blacklists to get clients and customers emails delivered successfully.
- Wrote blogs and articles about deliverability trends, tips, and best practices.
- Managed QA Team and worked with various outside contractors on product development.
- Owned and managed Agile Product Development Team on updated and enhancements to the email platform.
- Implemented team processes through task management, project management, and goals.

Jolt Media

Director of Deliverability & ISP Relations

- Software consulting, hardware consulting, network consulting, and project management for law firms, doctors, accountants, and other professional businesses including hardware, software, and network projects.
- Developed and worked with professional organizations on text messaging marketing using the different SMS platforms.
- Work with many professional organizations on their search engine optimization programs and ad buys.
- Work with attorneys, doctors, accountants, and other professional businesses on their email marketing programs and how to increase their open/click, and deliverability rates.
- Individual and group training on software including practice management, CRM, time/billing/accounting, document management, document assembly, and other professional services software.
- Developed training materials for law firms relating to their software specific needs.
- Developed additional applications that link law office software with other software.
- Developed iPhone and iPad applications for law offices.
- Participate and sponsor many different local and statewide attorney organizations such as the Georgia Trial Lawyers Association.

ProTech IT Consulting

- Managed a team of 10 domestic and 1 international deliverability and provisioning reps.
- Maintained Yahoo, Hotmail, AOL, Comcast, Pivotal Veracity, ReturnPath, and other ISP relationships.
- Participated in the ESPC, CSA, AIMA and other Deliverability Professional Groups.
- Modified Port25 PowerMTA config files and work with Port25 on developing new configuration rules for smaller B2B domains.
- Managed a team of people to integrate Salesforce CRM with a software as a service web email marketing platform for lead management, and lead scoring.
- Successfully implemented and supported many Salesforce CRM integrations.
- Wrote blogs and articles about deliverability trends, tips, and best practices.
- Lead, managed, and assisted Tier 1 and Tier 2 on cases and projects.
- Client consulting on deliverability projects including B2C and B2B deliverability challenges, whitelisting, in-depth data analysis for many ISPs, and trending and reporting for deliverability.
- Assisted the sales and relationship manager teams with closing new sales and renewals.
- Queried our multi-tiered Oracle databases for trends and other deliverability information.
- Developed scripts for automated block removal processes, alerting, and reporting.
- Worked with customers on deliverability and blacklisting issues they may have with emails.
- Worked with our Privacy and Abuse distro lists to make sure we maintain our terms of service with ISPs.
- Communicated and developed new tools using many different programming languages for deliverability.
- Answered customer questions over the phone and/or through a support portal as they relate to the product and getting their emails delivered.
- Worked with many different ISPs and blacklists to get clients and customers emails delivered successfully.
- Client training and speaking engagements surrounding deliverability topics and trends.
- Presented and spoke at the Silverpop Customer Conferences.