Nicole Berx

Nicole Berx is an accomplished business professional with extensive experience in data-driven marketing and new technology. She co-founded The House of Marketing in 1994 and became a Senior Business Manager after its acquisition by Quanteus Group in 2014. Her fascination with the impact of digitization and cyber-physical systems on society led her to focus on the implications for human-machine interaction in industrial settings. She is part of the team at https://paradigms.be/ that explores the Occupational Health and Safety aspects of these challenges.

Berx has a deep interest in data-driven solutions, GDPR, Augmented Intelligence, and the interaction between humans and machines. She holds Postgraduate studies in Big Data & Analytics in Business and Management from KU Leuven and a Certification in European Data Protection from Solvay Brussels School of Economics and Management. Additionally, she has a Handelsingenieur degree in Business, Management, Marketing, and Related Support Services from Universiteit Hasselt and a Master of Science in Information Technology from the University of South Carolina - The Moore School of Business.

Berx is also active within various organizations, serving as a Researcher and PHD Student in Mechanical Engineering at KU Leuven. She was previously an Associate Member at Women on Board Belgium, a Mentor at The Birdhouse, President of the International Marketing Congress Commission, and International Marketing Manager at Schöller (now Nestlé). She has also held several senior executive positions, such as Senior Product Manager at Warner Lambert, Brand Manager at British American Tobacco, and Sales Desk Manager at British American Tobacco.