Mark McGregor is an accomplished marketing and strategy professional with over 25 years of experience in the software industry. With a strong focus on B2B experiences, Mark has helped software companies achieve consistent triple digit growth, despite limited marketing budgets. He possesses a wide range of skills, ranging from product marketing and management to analyst relations, marketing strategy, and business transformation. With a hands-on approach, Mark is experienced in content marketing, digital marketing, and creating lead-generating, thought-leading content.

Mark's expertise extends to Process Transformation, Business Process Management (BPM), Enterprise Architecture (EA), and Business Architecture, spanning banking, insurance, utilities, and manufacturing sectors. He is a prolific speaker, writer, and author, with specialty in Process Modelling, BPM, EA, and Modelling Tools. Mark has contributed to various books, including "People Centric Process Management," "Winning with Enterprise Process Management," and "Thrive! How to Succeed in the Age of the Customer." Additionally, he provides venture capitalists with M&A advice on potential software investments.

Before becoming a freelance consultant, Mark worked with notable organizations such as Workpath, ABBYY, LeanIX, Signavio, Gartner, MWD Advisors, OpenText, Bloor Research, Corporate Modelling, Quantum Results, BPM Group, MEGA International, Winsoft Ltd (Proforma Corp), Adaptive Ltd, and Popkin Software. He has held various positions in these organizations, including Strategy Advisor, Director, Vice President, Chief Coach, Research Director, Research Analyst, and Managing Director.