Asian Institute of Management

Vellore Institute of Technology

Client Partner at Data Impact

Paris, Île-de-France, France

Data Impact is the solution that helps CPG brands optimize their online ecommerce execution.

Our ability to automate data collection of billions of ecommerce retail information and distill them into actionable insights to help CPG brands execute better at eCommerce is unmatched.The aggregated macro KPI's to SKU level data can help explain your performance with causal analysis and provide avenues to improve.

I would love to understand what your priorities are and explore ways in which our insights can help you take the right decisions in an omnichannel world

Our International clients include Mondelez, Unilever, PepsiCo, Colgate and Mars. If you would love to learn more, please get in touch with me: lakshmi.sundararajan(at)dataimpact.io

Data Impact

Client Partner

I am in charge of marketing and business development for Orah, a leader in virtual reality solutions. Founded in 2012 under the name VideoStitch the company quickly established itself as a major provider of high quality live and post-production 360° video creation software and hardware.

Generated and managed multi million dollars in sales for products  through direct and indirect channels. Understanding of the opportunity and positioning the emerging tech based hardware / software products accordingly across the markets.

Identified opportunities of strategic importance to the company and built global partnerships. Negotiated the signing of  complex global / regional contracts. Excellent in working cross functionally and comfortable communicating with technical teams to achieve business goals. Built go to market strategies, communication across US, Europe and Asia for product launch and sales. Key part of planning and execution of communication strategies across conferences and trade shows.

Helped create a dashboard with product / market insights to facilitate decision making.

Orah

Global Marketing and Business Development

Worked as a strategic marketing expert advising companies in Market entry, feasibility and screening studies. Experienced working on projects for multinational companies in South East Asia, Indian Sub-continent and Europe.

Specialize in assimilating, analyzing on the ground information in countries with difficulty in obtaining factual / published  market information. Eg: Make or Buy decisions based on estimated costs, Actual volumes of products sold in the market ( including estimation of grey market), Customer needs vs product features. Competitive intelligence Eg ( Analysis of competitor production capabilities ), Pricing  ( Value based pricing strategy), Involved in statistical analysis of large data sets, marketing metrics analysis. (E.g. Bank Loans to SME segmentation based on 10 years data of a multinational bank)

Monitoring and analyzing price performance, profitability, price waterfall, cross-border pricing, discount and rebate policies of product ranges/region.

Ipsos Business Consulting

Management Consultant

Was responsible for the creation and implementation of strategies to use technology to deliver value and content through Quetzal Online's services and online products for online examination modules market. First recruited employee after the founders,built and managed a team over 10 tech employees as we grew to a strength of 30.

Expert in programming in C#, .Net and web services

Quetzal Online Private Limited

Chief Technology Officer

Worked as a team member in a project  for US telecom major, roles include development, testing and PCM (Process Change   Management) at Chennai.

Involved in quotation and pricing of software services, project management, project planning and proposal drafting

Drafted budget and resource requirements, calculated and monitored financial health of the project (project P&L) for Project lead

Monitored project risks, defects, KPIs and recommended action plans to higher management.


Was highly appreciated in a project phase  for a module using TIBCO , as it was completed  in a short span of 4 weeks instead of 3 months without any prior expertise.

Lakshmi Sundararajan