Frederick Vallaeys

Frederick Vallaeys, also known as Fred, is a prominent Silicon Valley entrepreneur, author, and influential figure in pay-per-click (PPC) search marketing.

With a background as one of Google's early employees and the company's first AdWords Evangelist, Fred Vallaeys played a crucial role in pioneering PPC marketing.

Currently, Fred serves as the Co-Founding CEO of Optmyzr, a renowned PPC management software system known for its innovative automation powered by machine learning and artificial intelligence.

Under Fred's leadership, Optmyzr has emerged as the go-to PPC Expert's Toolkit, empowering professionals to enhance their search marketing strategies by breaking through barriers and adopting a more strategic approach.

Fred Vallaeys is a sought-after industry influencer, known for delivering insightful sessions and keynotes at top conferences globally.

He is a prolific blogger, contributing to leading publications in marketing and technology, and is regularly consulted by journalists, writers, and podcasters for his expert perspective on the industry.

Fred's upcoming book, 'Digital Marketing in an AI World,' set to launch in early 2019, offers a historical view of PPC marketing and essential insights for digital marketers and agency executives navigating the increasingly automated marketing landscape.

Passionate about driving innovation in the PPC space, Fred and the Optmyzr team are dedicated to enhancing the role of PPC in the broader marketing landscape.

Beyond his professional pursuits, Fred Vallaeys balances his life by focusing on his family and pursuing photography in Silicon Valley, where he resides.