<a href="https://www.mycentraljersey.com/story/marketplace/real-estate/2021/02/15/middlesex-county-home-sales-week-feb-14-2021/6709840002/" target="_blank">Middlesex County home sales for the week of Feb. 14, 2021</a>&nbsp;&nbsp;<font color="#6f6f6f">MyCentralJersey.com</font>

Middlesex County home sales for the week of Feb. 14, 2021 - MyCentralJersey.com

Bentley University

Hoboken, New Jersey, United States

Foot Locker

Director, Digital Marketing

Converse

Sr. Manager, Global Performance Marketing

Elite SEM

Senior Manager Paid Social

OrionCKB

Director of Ad Operations

- Owned strategy, planning, and execution of 20-30 campaigns per year, that are goaled against moving sentiment towards the FB brand.
-  Campaigns had varying objectives/goals including brand awareness, product
engagement, app growth, and event traffic.
-  Learned SQL to query Facebook’s 1st party and 3rd party data sources for audience
sizing, insights, and reporting. Leveraged this data to help create stronger briefs
and media recommendations.
-  Partnered with the Marketing Analytics team to ensure that our campaigns were
setup for clean, statistically significant lift based on a hypothesis that is built into the
campaign brief.
-  Designed campaigns with complex multi-cell measurement frameworks, multiple
audiences, and sequential funnel based ads.
-  Collaborated closely with our in-house creative team throughout the creative process
to make sure audience media consumption, channel best practices, and audience
insights were always top of mind.
-  Forecasted and maintained the team’s yearly budget for on-platform campaigns as
well as worked with Finance to track our budgets vs actuals on a monthly basi

Facebook

Sr. Digital Media Manager

Setup and execute training for in-house advertisers on how to utilize Nanigan's Ad Engine.
Once trained, work with advertisers on a daily basis to help scale campaigns as well as drive increased efficiency.
Have worked with a large number of clients across a number of verticals including Gaming, Travel, E-Commerce, Financial Services, and Lead Generation.
Provide insights to clients in the form of optimization settings, analytic services, scale strategy, and creative iteration.
Helped a number of clients go from strictly running domestic acquisition to scaling globally.
Able to understand and exploit new and emerging technologies to help drive additional return and scale.
Was a key member of launching mobile at Nanigans and develop company wide best practices thus becoming the internal subject matter expert. Continue to train all new employees on launching and running mobile campaigns.

Nanigans

Senior Campaign Manager

- Conduct interviews for prospective students to be used to supplement admission file
-  Attend local College Fairs on behalf of Bentley to present the school and facilitate interest with students

Admissions Fellow

- Analyzed, created, and implemented Social Media advertising campaigns
-    Designed ad testing schemes utilizing variable tests against demographic info
-  Managed and maintained ads through bid optimization
-  Held and maintained mutually beneficial relationships with Social Media businesses
-  Worked on company's website on landing pages, analyzing, designing, and optimizing

Avenue100

Advertising Associate Intern

- Utilized CRM systems and company databases such as <a href="http://Salesforce.com">Salesforce.com</a> and <a href="http://Hoovers.com">Hoovers.com</a>
-  Planned and executed strategic projects aimed at generating more value for the organization
-  Employed the use of Web 2.0 technologies to help partners manage and generate leads
-  Created thought-leadership collateral for use with potential clients

Pavan Patidar

Pavan Patidar