UADE

Product Designer at Pura Mente

Neuquén, Neuquén Province, Argentina

Pura Mente

Product Designer

- Worked with MasterClass' Growth and Engagement teams, executing specific interface design solutions and participating actively in both strategic and technical definitions.
-  Joined WalletJoy's team, an early-stage finance education platform, co-creating the very first version of their product, conducting research and usability interviews and facilitating work sessions.
-  Owned an internal project to advocate for accessibility, creating WCAG and design guidelines and giving a talk to the team.

Rootstrap

- Revamped a 20yrs old logistic's management app for McDonald's, cyclically testing it on-site at a pilot store in Buenos Aires, before being adopted in all branches Latam wide.
-  Designed one of the first argentinian's digital and self-managed membership acquisition for a healthcare company, working on a high-efficiency agile environment with an interdisciplinary team.
-  Designed, from field research to UI and with a self-reliance roadmapping, a technically complex and demanding backend solution for worldwide broadcasting.

Aerolab Digital

Semi Senior UX/UI Designer

- Became involved in the crypto and blockchain ecosystem by creating a landing page for an early-stage fintech startup.
-  Designed a brand-new investment app for a leading bank of Argentina, interacting with a complex intersection of stakeholders and teams.

Junior UX/UI Designer

I was selected as one of the four Graphic Design students to be initiated as Product Designers with the skillful mentor Juani Ruiz Echazú, receiving an intensive technical training and real hands-on involvment in several non-profit projects. Later I was chosen to become part of the permanent staff of Aerolab.

Gabi Costa

Gabi Costa