Alfasha Zulkifli is an accomplished and change-agile leader with over 15 years of experience in software product development and digital product management. With a Master of Science in Information Systems from DePaul University and a Bachelor of Science in Electrical Engineering from Northwestern University, Alfasha has honed her skills in strategy and distribution, direct sales and fulfillment, financial services, vendor management, project management, business architecture, business and systems analysis, web applications, agile methodology, user-centered design, and engineering and analytics.

As a Senior Manager of Consumer Engagement & Management Ecosystem at Allstate, Alfasha has led teams of product managers and owners, analyzing complex business needs and challenges to recommend and execute solutions based on value, cost-effectiveness, and overall business strategies and objectives. She specializes in product management, organizational, leadership, and facilitation skills while being extremely detail-oriented, adaptable to new environments, and an agile and well-respected people leader. With her SAFe® Agile Product Management certification, Alfasha is proficient in handling all manner of requirements engineering, including business process modeling, use case modeling, activity and sequence diagramming, use case writing, and business architecture and development.