Sippy Taneja, an MBA and B.Tech. holder, has an extensive and diverse background in software product engineering, product management, and technology marketing. With a significant experience across B2B product management and product marketing in India, U.S.A, and Europe, Sippy is an expert in strategy and roadmap development, competition mapping, voice of customer, demand/lead generation, collateral development, digital marketing, industry/customer events, warehouse management, supply chain, telecommunication, networking, robotics, internet of things (IoT), connected car, security/safety, mobility, wearables, artificial intelligence, machine-learning, cloud, and analytics. Sippy's professional experiences come from various roles, including product manager at Blue Yonder, manager-marketing (products), and assistant manager - marketing at Aricent, and technical leader at Aricent Group.