Pete Laverick is a seasoned expert in sports betting, online poker, and social casino marketing with over eight years of experience working in the US. He is the founder and CMO of Incline Gaming Marketing Inc, a firm that specializes in digital marketing solutions for casino brands. With a degree in Management from the University of Central Lancashire, Pete worked with IGT, where he held the position of Director of Player Marketing. Later, he grew BetAmerica, the largest independent and legal online betting business in the USA.

Pete is also the former Senior Director of Product, myVEGAS, which is a popular social casino game, where he revitalized the iconic brand. He then worked as a Sports Betting & iGaming Consultant at Partis Solutions, where he helped launch projects for some of the largest casino brands in the world. From his experience, he founded Incline.bet, which addresses the digital marketing needs of the casino industry.