Mike Krell is an accomplished executive leader with extensive experience in developing and executing communication programs that reach diverse audiences across a variety of channels. He is proficient at explaining technical concepts to both technical and non-technical audiences and has a proven track record of identifying new markets and developing innovative strategies for profitable growth. With a background in computer hardware and electrical engineering from the University of Michigan, Krell has held leadership positions at companies like Geopolitical Futures, James Brehm & Associates, MIPI Alliance, Legerity, and Alereon. He has also worked as a Principal at MK Marketing Consulting, WWWebComm and Customer Manufacturing Group, among others. Krell is a skilled mentor and developer of leaders, who balances the need for infrastructure, automation, and effective team collaboration to ensure consistent ROI from marketing initiatives. He has contributed to organizations like Toopher, WiMedia Alliance, and TheResidentClub as an advisory board member or director. Krell works domestically and internationally to develop new product and brand strategies, drive new customer acquisition, and engage in market research, customer analysis, and reporting, among other things.