Jenny Choo is a highly accomplished regional sales leader with 16+ years of experience across multiple industries in the Asia Pacific region. With a degree in Commerce from the University of Melbourne, Jenny has a proven track record of executing against high growth targets and leading cross-regional teams. She has previously worked in IT, Finance, Software, and Social Media industries, growing both emerging and mature markets including Malaysia, Indonesia, Vietnam, Australia, Singapore, and Hong Kong. As the Head of Sales for Xero Asia, she is passionate about people development and growing high-performing teams. She is a thought leader in the industry and has deep expertise in Sales, Consulting, and Investment banking. Her forte lies in helping businesses across Asia reach greater efficiencies through #cloud technology.