Academy of Art University

The University of Tennessee at Chattanooga

Entrepreneur, Writer, Designer, Project Manager

San Francisco, California, United States

I craft powerful storytelling for experiences, spaces & products through data-driven UX/UI design, research & writing.I came to user experience design as a natural development of design work I was already performing, working for and with graphic & web designers, product designers & engineers, interior designers & architects, film directors & TV producers, online community managers, event producers, writers, & artists.My goals are to• understand & empathize with the client & user• work collaboratively & independently, as needed• communicate effectively• provide information researched with exacting standards• improve processes & interactions• increase happiness by reducing & removing friction• improve the world through thoughtful, beautiful design & inspiring words.My methodology includesstakeholder & user interviews • content audits • questionnaires & surveys • usability evaluations • experience maps • site maps • user flow diagrams • mind maps • sketching • outlining • storyboarding • wireframes • paper prototyping • interactive prototyping • visual mockups • 3d modeling • usability & A/B testing • multiple ideas & iterations that arrive at the best solution.My skills include being PC & Mac fluent • Positive problem solving • Organization & planning • Learn new skills quickly • Sketch • Adobe CC: Photoshop/Illustrator/InDesign • Microsoft Office: Word/Excel/Powerpoint/Visio • Autodesk: Revit/AutoCAD/3dsMax • Sketch-up • LucidChart • G-Suite: Google Documents/Sheets/Slides/Hangouts • Skype • Zoom • Yelp • Constant Contact • Mailchimp • WordPress • Drupal • Squarespace • Dropbox • Asana • Trello • Evernote • Basecamp • Slack

J.Davidson Design

UX Writer / Designer / Founder

Communications, writing, and design including UX/UI for stealth-mode startup that aims to transform navigation by using AI to score routes for beauty, and personalize destinations through our app, optimizing for happiness instead of only efficiency.

Joyryde Technologies

Co-Founder

Annual comedy festival in its 19th year. Reliable volunteer from 2011-2017, and in 2018 officially hired onto the elite 92-person crew producing over 200 events in an exciting 3-week period, every January. Working up to 25 events across the entire fest to provide front of house services including box office, concessions sales, program distribution, ushering, strike and venue services, plus occasional back of house talent relations. Reporting directly to venue floor managers as assigned and to Theater Operations Manager/Volunteer Community Manager Michelle Mitchell.RESULTS:• Managed flow of guest entry, answered questions, provided venue and event information, problem-solved on-the-spot issues and raised unsolved issues to attention of relevant staff. 100% satisfied guests• Opening night, 1300 guests welcomed through box office and ticketing in under an hour at the historic Castro Theater, each one with a smile and a joke• Welcomed, oriented and ushered guests at dozens of high-profile events at the 564-seat Marines Memorial Theatre. As a reliable worker, the floor manager frequently offers extra shows and assignments• Reserved industry and guest seating, ensured complimentary food and drink in the green room, and provided for talent requests at multiple venues• Shared behind-the-scenes peeks to increase excitement and engagement for festival events, talent and sponsors across social media, including Facebook, Twitter, LinkedIn and Instagram• Thousands of sponsor program advertisements distributed directly into the hands of fans • All positive feedback from multiple venue floor managers including Great American Music Hall, The Punch Line, Cobb's Comedy Club, Brava, Herbst Theater, Swedish American Hall, Castro Theater, Marines Memorial Theatre and many more.

San Francisco Sketchfest

Theater Assistant

Social media, branding, digital marketing and best practices consultation for creative professionals and small businesses. Projects both short- and long-term.Clients include: CALIFORNIA HOMES Magazine, NIDO living showroom, Jerry Jacobs Design, RKI Interior Design, Kimball Starr Interior Design, Jo Ann Hartley Interior Design

J.Davidson Design & Social Media

Consultant / Founder

Consultative sales and superior service to interior design trade professionals and the public. Products include one-of-a-kind antiques, fabulous collectibles, European and Scottish-inspired fabrics, custom tartans, custom rugs and custom wallpapers, all with a dash of Southern hospitality for your wee castle. Visit the San Francisco Design Center or online at <a href="https://scotmeachamwoodhome.com.RESULTS">https://scotmeachamwoodhome.com.RESULTS</a> INCLUDED:• Improved user flow and content of website - visitors now able to search based on optimized terms• Increased response from enewsletter readers - from 2% to 12% click-thru response on authored subject lines, links, and selected images• Created a LinkedIn business profile and authored weekly content• Increased visitors to YouTube profile and uploaded videos, from below 10 to 642 views during my assignment.

Scot Meacham Wood Home

Consultant

Customer service and sales of Robert Allen fabrics, textiles and furniture to interior design professionals through trade showroom.RESULTS:• Created and nourished relationships with 1200 accounts, including opening 50 new accounts, 80% with sales.• Met or exceeded sales targets 8 consecutive months in 2017. Doubled year-on-year growth for 3 months.• Authored a backorder/reserve sales pipeline and closed 31% of those sales within 14 days since inception in February 2017. Also authored a furniture order process that reduced errors 50% in first week.

The Robert Allen Duralee Group

Sales Consultant

Content and editorial project management for weekly eNews and 3x daily posts to website <a href="http://Edutopia.org">Edutopia.org</a>, whose mission is to optimize K-12 education for students, parents and teachers worldwide, with a focus on the United States.Scheduling, managing deadlines and flow of content through video, editorial, graphic design and coding teams prior to publication.RESULTS:• 237 blog posts, 467k unique pageviews, 1 viral video with over 3.1m unique views• Achieved 30% open rate, 139k subscriptions, 6-11% CTR: Authored subject lines, subheads, deks

Edutopia - George Lucas Educational Foundation

Editorial Project Manager

Assistant to residential and commercial interior designer:• Website content management including public relations materials, search engine optimization (SEO), blogging, video editing• Social media content creation and curation, public relations exposure in key markets and publications• Floor plans, elevations and perspective drawings in Revit• Product sourcing and specificationsRESULTS:• Increased Google ranking from 30th to 12th within first six months of employment, and to 9th (first page) by 3rd quarter.• Strategy resulted in designer taking 1st place and 2nd place in regional design competition, publication in 2 industry print magazines with circulations up to 250,000, plus a featured article on Houzz with an online readership of over 20 million

Kimball Starr Interior Design

Web Marketing Consultant & Design Assistant

Office management of the non-profit ASID California North chapter and executive direction of business processes and procedures, event planning and production, and growth of membership. All-volunteer Board of Directors changes each year but the paid Executive Administrator role remains the one constant, providing a tent-pole for strategic planning and execution.• Provided first contact for general public and members, answered queries, solved problems• Contract negotiation; authoring• Event production; budgeting; 27 events, budgets $1k-30k, 10-1000 attendees• Authored best practice manual; office procedure improvement• Meeting management and minuting. Supported Board of Directors with follow-up actions• Sold memberships to Industry Partners and individual designers, added value to membership and increased awareness of value of interior design to the general publicRESULTS:• Increased member retention to 98% within first 3 months• Increased new memberships by 17% in first year• Recruited 69 new members in 2015, value of $34,500 annually• Confirmed $20,000 of sponsorships in cash and donated goods/services in 2015• Reduced time spent by President & other Board Members on office tasks by 33% with just 1 change to office procedures• Acquired $20k in event sponsorships annually, event income of $30k annually, every eventprofitable, positive feedback for all events, 9-17% membership growth annually due to events

American Society of Interior Designers California North chapter

Executive Administrator

Girl Friday of the design world to Interior Designer with 20 years residential experience.• Floor plans, elevations, perspective drawings, construction documents created with Revit, also some hand drafting/sketching, fixture and finishes specifications, purchase order and invoice administration, QuickBooks reconciliation, measurements at client sites  • Authored specifications spreadsheet to aid in contractor installations and product delivery/tracking. Authored budget vs. actuals spreadsheet to track spending, identify cost savings• Develop and maintain relationships with vendors, showrooms, industry partners and clients• Social media management and website maintenance to raise public profile and improve branding. Increase likes/traffic to professional Facebook page through strategic invitations and content curation. Manage LinkedIn connections and content. Advise on Houzz and Pinterest profile growth RESULTS:• Increased Facebook reach 305% first week

Jo Ann Hartley Interior Design

Design Assistant & Social Media Consultant

Created content for multiple existing social media platforms including Facebook, Twitter and LinkedIn that reinforced and informed the American Society of Interior Designers national brand, with a Northern California chapter flavor. • Crafted on-message content on chapter events through participation, photography, blogging, posting, updating and conversation• Best practice authorship and recommendations• Increased readership and event attendance, raised public profile and added value to membership• Developed additional unused media streams to support branding and ensured organizational goals were met and values upheld• Liaised with Communications Director and team members; presentations at board of directors meetings• Initiated, created, curated and maintained social media for this chapterRESULTS:• 400% growth in LinkedIn group members• 300% growth on Houzz followers on this new social media platform• 150% growth in Twitter followers, increase from hundreds to millions daily reach• 100% growth in Facebook likes, increase from zero to hundreds of daily engagements• The Board were so pleased they asked me to sit on the Board again in 2013, 2014, and 2015 and three board members hired me as a consultant; one to brand his company, a second to provide web marketing and another to advise on social media and web presence

Social Media Chairperson

Administrated and created best practice for the back-office operations of Sofistry's residential construction, design and consultation business.• Added value through marketing, content creation, and sustainable design consultation• Positioned Sofistry to identify and reach target market and increase sales through social media and marketing programs on LinkedInRESULTS:• Designed Sofistry's first marketing by mail flyer that increased warm leads by 200%• Created a password matrix and electronic filing system that improved office function and reduced time spent on administration

Sofistry

Administrative Coordinator

Contract position as LEED® for Existing Buildings Consultant, reporting to Ramon Reynoso.  RESULTS:• Contract renewed, during which achieved LEED® for Existing Buildings Silver certification for a distribution center with two additional projects anticipating Silver certification pending• Authored a data collection tool that reduced time and money spent for both client and company• Authored a Credit Interpretation Request which was approved, setting a benchmark for use of more sustainable laundry detergents in hospitality environments

Ryan

LEED® Consultant

Provided essential back-office administrative support and front-of-house fundraising and event planning services for non-profit that serves local Latino seniors nutritious meals and provides English as a second language classes, computer classes, and socialization services.• Authored and formatted non-profit grant proposals including 2 successful grant awards worth $100,000 each• Submitted monthly, quarterly, annual Department of Aging & Adult Services (DAAS) and contract reports: Involved being a detective and problem-solver to locate missing data• Prepared documentation for audits and HR use: Successfully passed 3 annual audits• Created and maintained files and databases and documented best practice• Trained new hires, volunteers and my replacement. Occasionally re-hired as consultant during restructuring or event production cycles (last re-hire June 2013)• Event planning and production; fundraising; minuting at event planning and board meetings: Spearheaded team along with board of directors to produce 40th Anniversary Fiesta event Oct 2012 with over 150 guests including honored speakers, television and media personalities, mayoral and state representatives and senatorsRESULTS:• Raised over $30,000 for programs that support local Latino seniors at 40th Anniversary Fiesta• Produced 2 fundraisers honoring First Responders (Fire, Police, Sheriff) and District Attorney, garnering $20,000 in donations each• Achieved 2 grant awards worth $100,000 each

Centro Latino de San Francisco

Grant Writer, Non-Profit Administrative & Event Production Consultant

Content creation for start-up website featuring sustainable furnishings, products and educational materials for an audience of designers, consumers and industry experts.• Edited established website content and monthly newsletter  • Blogging with self-selected content on shared blog• Video interviews and written articles for News section• Video editing as well as on-camera presence and researchRESULTS:• Over 20,000 unique hits to blogs before the site was taken down January 2013

Furnicology.com

Contributing Editor, Intern

Managed 7 national locations including Head Office for Architectural Engineering firm, 70+ staff.• Health & safety (OSHA certified), training, supply management, HR liaison, insurance officer, vendor coordinator, event planner, staff recognition, line manager for receptionist• Worked closely with Principals to streamline business processes, create and monitor best practice, initiate and manage cross-regional organizational meetings, reduce expenditures, increase accounts receivable collectionsRESULTS:• Saved company $3k per year with a single change to supply management

CB Engineers

Office Manager

Purchase, renovate and redesign UK property (self-managed project).• Researched area and market, developed relationships with estate agents, vendors, solicitors, coordinated all inspections and completed house purchase within three months• 3-bedroom, 1 bathroom, 1 shower room split-level city-center apartment purchased for £148,950 • Created design proposal, developed budget, purchased materials, managed project timeline• Supervised work performed by volunteers and paid laborer; performed labor, including painting, sanding, varnishing, repairs to cornicing, doorframes, windows, and building bespoke storage• Purchased furniture and decoration; re-designated room function to improve flow as well as increase marketability: now open to families as well as students and young professionalsRESULTS:• Property re-valued in April 2007 at £165,000, an increase of £16,000 (approx. $32,000).  Confirmed by agents this was due to work performed and not market change

Cheltenham, UK

Project Manager, Designer

Management of team of 5 administrators and secretaries, responsible for their hiring, retention, attendance, performance and related documentation. Coordinated team workload, covered sickness, training, holiday absence.• Provided administration to 40+ people across business streams, including upper and regional management, sales and bid teams, contract and account managers, marketing team• Worked closely with Board of Directors to deliver projects and provide business intelligence • Initiated and streamlined business procedures and documented best practice, allowing any administrative team employee to take over another person's role temporarily in the case of absence or emergency with minimal supervisionRESULTS:• Administrated Global Sales Day 2006 project, which attained sales of £1.1m, spanning 182 locations nationwide and 1,500 employees, distributed £12k in prize money to employees and £200k profit for Manpower UK, achieved third place out of 66 participating global countries• Promoted into national management role after 9 months with company

Manpower UK

Administration Manager, Sales Support Team

Provided administrative support to Divisional Directors and upper management.• Daily duties: travel/accommodation/meeting coordination, diary/email management, point of contact• Collation of sales data within required timescales, presentation of material in approved format• Designed, proofread, printed, bound, shipped documentsRESULTS:• Promoted to manager of team

Secretary, Sales Support Team

Member of 3-person team tasked with improvement of hospital patient accounting & process improvement.• Daily collection/verification of iCS patient accounting system information• Analyzed data, created performance reports in statistical and graphical formats using Excel • Collected data (retrospective/prospective/live collection methods) and reported using online reporting tool developed by the NHS Modernisation Agency. Supervised collections requiring co-worker assistanceRESULTS:• Achieved 94% success rate for Accident & Emergency patients, target of waiting 4 hours or less for treatment and release.  Went on to achieve revised target success rate of 98%

Hillingdon Hospital NHS Trust

Emergency Services Collaborative Data Collector

- Management of the career advancement of 8 professional disc jockeys• Direction of advertising campaigns and design of advertising identity• Successfully transitioned artists to other agencies during and after relocation to UK

Solo Dojo

Owner, Talent Manager, Booking Agent

- Mobile event vending and promotions for 500+ events• Management of 5 independent contractors responsible for sales and distribution• Production of 9 dance events featuring international talent, budgets up to $18,000 each, self-raised capital• Pre-press graphic design of advertisement/knowledge of color separation processes • Earned reputation as most popular and knowledgeable vendor/promoter in the Southeast• Over 1 million products sold, with no physical store and before the internet existed• Sold business at a profit prior to relocation to UK

Solo Productions

Owner, Designer, Vendor, Manager

In 2003, Kinko’s, a document printing and copying service, was purchased by Federal Express, creating FedEx-Kinko’s.  Having been promoted several times at Kinko’s, roles in multiple branches included achievements such as:• Copy Consultant: First in sales and customer service out of 800 worldwide locations in 1999 (Winston-Salem, NC branch). All employees sent to Disneyworld for 3 days while head office executives ran the branch• Computer Services/Custom Printing Consultant: Top 100 store from over 1000 locations in 2002 (Raleigh, NC branch)• Consultation, quoting in person/via telephone/email• Coordination of production schedule, minimized loss, drove sales• Maintenance of all computer equipment/networks• Designed client corporate identities• Problem-solving for Macintosh/IBM self-service customers: printing/translating/copying filesRESULTS:• Raised customer service index score by 18% in 2002 (Raleigh, NC branch)• Increased departmental revenue by 31% in 2002 (Raleigh, NC branch)

Jennifer Davidson

Jennifer Davidson