Ernest Tarango

New Mexico State University

Vice President, Enterprise Business Development & Blockchain

San Francisco Bay Area

Leavened is a product of Rain the Growth Agency, a Digital Ad-Tech Agency Group. Our platform encompasses new Innovation which dynamically optimizes broadcast media based on measured consumer behavior. Our media measurement and optimization methodology help marketers increase the ROI of media in the market by allocating investment to outlets that drive the strongest results. Our proprietary suite of marketing forecasting analytics tools enables the daily optimization of the media mix, media placement, and creative messaging.

Leavened

Vice President, Business Development & Digital Innovation, Marketing Analytics

Forbes Technology Council

Technology Council

Intel Artificial Intelligence Products Group Team Member.

The Intel Digital Innovation Education Accelerator seeks out start-up companies who share a passion for educational excellence. Each year Intel works with a number of eligible Edtech companies to help them grow from their early stages to become transformative companies striving to change education for student success.

Intel Corporation

Mentor

Excited to help guide the Samsung startup portfolio companies build innovating products across IoT, Artifical Intelligence, VR, Robotics, Wearables, and Mobile.

Samsung Next

Datamatics Global Services Limited

AVP of Business Development - Digital Innovation & AI, Blockchain Solutions

Defining Service Offering Strategy and Planning.
-  Actively participating in Pre-sales meeting to demonstrate Solution Capabilities and a potential solution to accommodate customer requirements.
-  In-person presentations, on-boarding implantations, and RFP support.
-  $2.6 Million generated in revenue for 2016 & $800K in New Business.
-  Provide feedback to Product Engineering and recommend customer needs and solutions.
-  Interface with the implementation/project team, articulating customer requirement, to ensure a smooth transition from Sale to Delivery.
Serve as a subject matter expert in Visual Recognition Automation and Technical requirements.
-  Conduct discovery sessions with prospect customers prior to demonstrations for qualification of prospects.
-  functional and demonstration requirements.
-  Develop and present customized demonstrations tailored to customer requirements.
-  Respond to requests for information or proposal, both written and oral.
-  Build strong prospect/customer relationships with key users and influencers.
-  Assist marketing group in creating marketing collateral and documenting business benefits.

Other details:
I managed Brand and Agency global partnerships, searching for strategies and solutions of how to add values to their businesses by using social media data analytics.

-  Worked on strategic partnerships with Twitter, Instagram, and Tumblr.
-  Expanded new revenue channels to Asia and Latin America.

Strengths include - Analytics  -  Business Intelligence  -  Social Selling  -  Data I Writing Effective Use Cases

Sysomos (acq. by Meltwater)

Director of Sales - Data Analytics

500Startups is a Silicon Valley venture capital seed fund & startup accelerator. It has invested in hundreds of internet startups around the Globe. It runs an incubation and accelerator program emphasizing design & user experience, distribution & customer acquisition, and lean startup practices & metrics.

The 500 team and mentor network has operational experience at companies such as PayPal, Google, Facebook, YouTube, Yahoo, LinkedIn, Twitter, Apple.

I help provide founder guidance to early stage startups funded by 500Startups with user acquisition, revenue optimization, strategy, and business development and networking.

500 Startups

- Consultant during my time at GazeMetrix.

Focused on supporting and promoting the Evernote brand while engaging our community of startups, app developers, accelerator activities and social community.

Other details:

-  Aligning Evernote platform with company goals through applications for sales, service, marketing.
-  $1.8MM+ of qualified pipeline generated.Cold calling and email campaigns targeting strategic accounts.
-  Work directly with the Head of Corporate Development & Strategy, as well as other constituents including company executives, finance, legal, marketing, product and engineering.
-  Competitive Specialist: Maniacal focus on knowing competitors sales strategy, strengths/weaknesses and how we should position to win.
-  Analyze business needs identify strategic partnership opportunities, and aid in discovering strategies to ensure customer growth, satisfaction, and retention.
-  Finding new prospects to transform their business by leveraging the Evernote platform.
-  Working with existing customers to maximize software investment with Evernote.
-  Support strategic initiatives such as international expansion, product and audience expansion, SaaS partnerships.
-  Corporate accounts closed – Grupo Bimbo, Televisa, América Móvil, BMW Mexico, Satmex

Evernote

Sr. Enterprise Executive, Corporate Sales - Consultant

Gazemetrix, a 500Startup company is the world's first company to employ computer vision technologies to analyze social media photos at large scale to help brands stay on top of how their customers interact with their products in real life and provide timely and actionable insights.

I sourced and closed partnerships with Brands and Digital agencies for their social listening solutions.

-  Built prospect list and prioritized targets and territories for our sales strategy.
-  Perform consumer and competitive research to understand our clients’ landscape, target audience behaviors, and KPIs.
-  Performed analysis of all deals to project new customer uptake, ROI, and resources required to implement technology requirements.
-  Generated $1.2 Million in year one, $1.5 Million in year two.
-  $800K New Business revenue generated  -McDonald’s Corporation, Chipotle, Wendy’s, KFC, Pizza Hut.
-  Solution support for sales and customer onboarding, technical support specialist.
-  Established face-to-face relationships with companies, signing multiple partnerships to drive new customers and revenue.
-  Support sales executives in the full life cycle of sales campaigns, including business discovery; uncovering critical business issues; crafting and presenting C-level, customized, solution-based demonstrations; objection handling; as well as technology, sizing and infrastructure analysis and configuration.
-  Launched successful social analytics platform with brand partnerships with Coca-Cola, Kraft, Taco-Bell, and Adidas and Samsung.

Built International social expansion strategy with multiple agency groups: MAXUS, GroupM, Dentsu.

Technology partnerships include Microsoft, IBM, Wells Fargo and Samsung.

CPG Brands include Coca-Cola, Kraft, and Nestlé.

GazeMetrix (acquired by Sysomos)

Vice President Business Development & Partnerships

- Consultant during my time at GazeMetrix.

One Perfect Pitch
Founded by Marie Perruchet, formally of the BBC. OnePerfectPitch provides a unique way of helping companies improve their team's storytelling and product pitches by combining both personalization and a secure video platform. Clients include- Adobe, LinkedIn, General Assembly.

Primary point of contact for national and international clients.
-  Spearhead the strategy, implementation, and optimization of client's digital marketing campaigns and cross-channel media in preparation to pitch presentations.
-  Cold calling and email campaigns generated $600K revenue.
-  Identify and provide solutions for specific customer's needs in order to scale their business efficiently and effectively.
Act as the primary point-of-contact for the client.
-  Lead the day-to-day management and optimization of client campaigns and cross channel media, with influence over supporting team members including our Associate Account Manager role.
-  Drive strategic program development and identify areas for upsell and account growth.
-  Develop program summary/analysis, set agendas, and present and to senior decision makers.

One Perfect Pitch

Director of Buisness Development - Consultant

Ziippi, is a 500Startup company, collects consumer product information and inserts it directly into images and video.  Retail locations, coupons, and recalls are embedded and instantly enabled on partner sites and across mobile channels.  We work directly with manufacturers to provide an efficient way to push enhanced product data to potential customers. Our team of experts is developing an analytics tool that will allow manufacturers to see which of their product images, videos, styles, colors, etc. are being viewed most often.

Ziippi’s mission is to become the most effective platform for helping manufacturers connect to the global market.  Ziippi is a centralized "Hub" for product data and analytics, and provides valuable information that can be used in planning and marketing.  By turning each image and video into a mini product story, Ziippi delivers crucial information to consumers earlier in the purchasing pipeline.

Ziippi

Co-founder

Acquired by Google 2012

I managed a team of 5 sales reps. The team handled inbound sales opportunities as well as referral and solution partner opportunities. As team members matured I would promote them to either management or enterprise level sales teams. Consistently surpassed team sales quota of $1.2M by 10%+.

My responsibilities:
-  Executed a sales process from discovery, solution, pricing, negotiation & close.
-  New Growth opportunities & closing annual corporate renewals. Revenue attainment $850K.
-  Conducted outbound prospecting to customers through video calls, phone calls, email campaigns and conference events to generate interest.

Other areas of Focus:
-  Lead Generation
-  Brand Awareness
-  Product Development
-  Channel Partners
-  Geographic Expansion

Meebo

Head of SMB Sales

I managed the launch of a niche educational ecommerce site with the expansion of wholesale retail plush toys and novelty products online. I managed merchandise product development, vendor selection and custom private label products.

Obtained new sales opportunities, expanded business with customers and successfully grew revenue.
-  Grew territory by 85% within the first year.
-  Re-opened three inactive accounts and eight new accounts resulting in $74,000+ in sales.
-  Awarded six sales SPIFFs for selling the most of a particular category.

Acquired a large territory after a massive layoff due to a private equity buyout.
-  Assumed the territory of CA State and grew existing accounts by 15%.
-  Opened four accounts in a new territory resulting in $100,000+.

GUND

Director Of Ecommerce

I operated both in Business Development & Finical accounts payable operations for this semi-national vending toy business. The company operated a coin plush business which required managed route, BD, contract negotiations, product marketing with key clients at Denny’s Corporation, K Mart Corporation, Big Lot’s and Pizza Hut Corporation.

SmilesIncluded (Acquired by Sugarloaf)

Co-Founder

- Lead a team of 10 employees in delivering optimal productivity in a very time-sensitive environment by motivating to gain buy-in.
-  Team communicating a clear vision and objectives, and ensuring up-to-date training on process and protocol.
-  Lead timely completion of mission critical aircraft operations on a day-to-day basis by preparing daily work group schedules designating specific tasks to each team member and ensuring that each team member was trained thoroughly and appropriately for all tasks.
-  Communicated daily with team to ensure continuity and productivity and to ascertain root causes of- and resolutions for challenges, held weekly meetings for discussion of safety topics and the value of safety.
-  Ensured goal attainment by measuring performance against expectations and supplying all the necessary tools for successful job performance.
-  Facilitated appropriate headcount on the shift by preparing biweekly schedules utilizing historical data to determine the necessary resources needed for any given day.

Employee of the Month award PHX Skyharbor.
6 Time Bravo Zulu Award recipient.