Kellie Haynes is a seasoned Global Consumer Marketing and Insights Executive with a strong track record of creating and leading marketing, R&D and consumer research programs across multiple consumer categories. She is highly skilled in innovation leadership, competitive analysis and forecasting, data mining and trend tracking, strategic planning, contract negotiation, cross-functional team leadership, supplier management, and syndicated database customization/definition building. Her experience spans various organizations, including First Citizens Bank, BCC Research, The Clorox Company - Renew Life, Burt's Bees, Green Mountain Coffee Roasters, Amerifit Brands, Avon Products, IRI, Firmenich, and PepsiCo.

Haynes studied MS, Food Science and Technology at Texas A&M University and later earned a BA in Chemistry and Psychology from the University of Mississippi. She is widely recognized as a cross-functional partner in global organizations with a passion for integrating data in business decisions. She has a knack for establishing and building research capabilities and strategies within organizations, and her strength lies in creating and implementing strategic processes and programs that align with business objectives.

Overall, Kellie Haynes is a highly accomplished executive with extensive experience in creating and leading marketing and research teams to drive business growth and innovation.