Ying Lu is a seasoned entrepreneur and expert in intellectual property protection, licensing, and monetization. She studied at prestigious universities across Europe, including WIPO-UNIGE Summer School, Vrije Universiteit Brussel, EHSAL, and Ecole de Commerce - Euromed Marseille Ecole de Management. With a vast experience coordinating and managing international projects, Ying has an extensive list of previous positions, including Chief Representative & Editor in EU at China IP Magazine, Founder at HarmonyRemedy, Chief Representative in EU at SHIPs EU Liaison Office, among others. Her specialties include freelance journalism on IPR, data protection, innovation, and technology, e-commerce, entrepreneurship coaching, and strategy communication and public relations. Furthermore, Ying is a jury member for Innova Expo, the world exhibition on inventions, research, and new technology.

Moreover, she is an expert in personal development, with a focus on facilitating healthy, balanced, and harmonious lifestyles. As a coach on pure diet, health, and life, Ying teaches vegan food therapy and movement meditation tea ceremony, Chinese and Chinese culture, Qigong, and Taiji. Her primary goal is to help people build a more sustainable, conscious, and fulfilling existence. As the founder and CEO of InnoChance, Ying Lu strives to promote circular economy and e-commerce, along with hi-tech development zones and hi-tech industrial parks.