Melody Toorneman, MBA is an accomplished pharmaceutical digital strategist with expertise in various therapeutic areas and digital platforms. With a strong international and US marketing background, Melody has established governance best practices and standards for major pharmaceutical companies such as Merck Global Human Health Marketing, Novartis US Pharmaceuticals, and AstraZeneca Pharmaceuticals. She is an Agile change agent and has experience with Veela CRM and Veela Engage. As an expert in digital analytics, developing consistent metrics, and multichannel analytics, she has successfully innovated within the pharmaceutical space. Her track record in above brand/cross-therapeutic area governance, knowledge transfer, and ability to develop digital education programs is a testament to her talent. Her leadership capabilities extend to managing teams in matrix organizations. With her background in above-brand/cross-therapeutic area governance, digital analytics, and development of consistent metrics, Melody has established herself as a specialist in this field within the pharmaceutical industry.