Michael Katz is a seasoned expert in the field of marketing for professional service businesses. With over 20 years of experience, he has helped more than 500 independent service providers streamline their marketing efforts and attract the clients they desire. Katz's approach is rooted in developing simple and repeatable marketing programs that yield tangible results.

As the Chief Penguin at Blue Penguin Development, Inc., Katz offers a range of services to assist professionals in marketing their businesses effectively. Whether struggling with marketing strategies or seeking help in clearly articulating their value proposition, Katz is a trusted resource. He understands the challenges professionals face when it comes to marketing and provides practical solutions to navigate the intricacies of the industry.

In addition to his consulting services, Katz is a dynamic speaker. His speaking programs combine humor, expertise, and insight gained from his corporate marketing background and two decades as a solo professional. Katz offers valuable perspectives on various business growth strategies and marketing tactics, leaving his audience inspired and equipped for success.

Katz also shares his wealth of knowledge through his publications. The Likeable Expert Gazette, a free marketing newsletter, provides bi-monthly insights on attracting better clients with more ease. Additionally, his blog, "Today I," offers near-daily advice for busy professionals, incorporating behind-the-scenes experiences and practical tips. Katz further extends his reach with two books: "The Likeable Expert, 121 Insights to Start Your Day and Grow Your Business" and "It Sure Beats Working: 29 Quirky Stories and Practical Business Lessons for The First-Time, Mid-Life, Solo Professional."

With a BA in Psychology from McGill University and an MBA in Marketing from Boston University's Questrom School of Business, Katz is well-equipped to address the unique challenges faced by professionals in marketing their services. Whether through his consulting, speaking engagements, or written publications, Katz's expertise and guidance are valuable resources in the professional service industry.