The University of Texas at San Antonio

Driving Brand Awareness Through Integrated Marketing Campaigns in English, Spanish & Portuguese

Dallas, Texas, United States

- Developing, implementing & managing direct marketing campaigns, including determining campaign objectives, establishing search-specific key performance indicators & setting timelines for Spanish, English and Portuguese speaking markets. •	Explore opportunities and facilitate campaigns through direct marketing channels (e.g. MGM, Inserts, Telephone, Employees, E-mailing) with particular emphasis on innovative initiatives.•	Analyze performance data and provide appropriate action plans based on findings. •	Deliver against set revenue, budget, timing and ROI objectives. •	Develop general reporting (weekly and monthly).•	Manage external agencies and vendors to deliver on-time and on-budget.•	Support new acquisition projects development.

Priority Pass

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