University of Rhode Island

Chief Revenue Officer

New York, New York, United States

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. Our proprietary contextual intelligence engine uses computer vision and natural language processing technologies to scan text, images, and videos when evaluating digital content. Combining our contextual advertising intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry-leading efficiency, accuracy, and performance.

GumGum

Chief Revenue Officer (CRO)

Artificial Intelligence is transforming the $300 billion digital marketing industry to create more meaningful conversations with consumers that lead to real business outcomes and inPowered has been leading the charge with the mission to solve content marketing’s ROI problem.
Since then inPowered has grown to become the AI platform delivering business outcomes with content marketing. Powered by Artificial Intelligence and machine learning, the company’s Content Intelligence and Content Distribution solutions allow marketers to drive real ROI with Content Marketing – positively changing brand perception, increasing action taken onsite, lead generation, and user engagement.
In 2020, the company made the Inc5000 list of American’s fastest-growing companies for the first time, ranking 9th in the San Francisco/Bay area for Marketing. The company’s AI-technology has been recognized by the ANA (Association of National Advertisers) for the “Best Use of AI” in business-to-business marketing; and also placed as finalists in the MediaPost OMMA Awards, Digiday Tech & Content Marketing Awards, The Drum Awards, and Content Marketing Awards.

inPowered.ai

Chief Revenue Officer / Revenue Adviser

Five Tier is the world’s leading Connected Media platform - helping businesses grow through highly targeted, software driven, attribution focused cross-channel marketing programs.
Recruited by CEO Frank O'Brien to help take Five Tier and their clients from one revenue plateau to the next with velocity and scale, while ensuring everyone enjoys the journey.
Mainly by ensuring Five Tier understands client's unique needs, and provides differentiated solutions to those needs. And internally, by creating integration and efficient alignment across all revenue related functions within the organization.

Five Tier, Inc.

Global Chief Revenue Adviser

Global CRO in-residence. Adviser to CEO and Board

451 Degrees

Acquired by Oracle. Responsible for global revenue generation CRO functions across all major lines of business: Advertiser/Agency; Platform/BD; and Publisher.  Revenue generation across the globe with offices in APAC, EMEA, and North America.

Grapeshot

Global Head of Revenue

Acquired by Cadent. CORPORATE PROFILE: CRO. 4INFO has brought mobile display advertising out of experimental status and placed it squarely into the mainstream with other measurable media such as TV, radio, print, direct mail and online display. This platform enables true 1-to1 precision targeting and measurement at scale, with no limitations.

At the center of the platform are a next-generation mobile ad server, an audience and data management platform, plus an analytics platform that combine to deliver the most advanced targeting and best ROI in the mobile advertising space.

RESPONSIBILITY PROFILE: Recruited by CEO Tim Jenkins to lead all customer facing business units and develop operational and revenue optimization.

4INFO

Acquired by Raycom. CORPORATE PROFILE: LSN has a distinguished history creating and hosting mobile platforms for Television stations across the United States.  I was recruited by CEO Louis Gump and the Board to build the infrastructure to pivot the company into aggressive sales mode to prepare LSN for eventual sale. Within a year, recruited and trained the sales force; delivering a customer-centric North American team with a consultative approach. LSN Mobile was sold, in part, in September, 2014. These efforts led to the successful sale of LSN's technology within a year.

PRESS RELEASE SUMMARY; Dave Matthews has joined LSN Mobile to create and lead the Direct Sales Division. Most recently, Dave built the Strategic Marketing Partnerships Division (SMP) for NBC Universal-Telemundo for the entire North American Continent, where exponential growth was achieved. The SMP Division became the “Gold Standard” and Dave was tasked to launch 5 additional divisions for NBC, which, in turn, delivered similar growth performances.

LSN Mobile

Sr. Vice President of Marketing & Advertising Partnerships

Acquired by Comcast. Scope: Recruited by the President of Telemundo, given full P&L, and commissioned to grow sales, perform competitive analytics, and build profit. The following are examples of the benchmarks achieved during tenure;

- Client Direct Sales Division Startup: Built the strategic plan for operations, created, and implemented the first ever Client Direct Sales Division within 45 days. To accomplish growth, targeted, recruited, trained, activated, and mentored a high level sales team that produced revenue growth averaging 100% annual growth for 7 years. As this became the “Gold Standard”, was tasked to duplicate this success and launched 4 additional new divisions; Sales Marketing, Local Business Development, Mobile, & Internet, each of these began to duplicate the success;

o	Sales Marketing; Established revenue the first year and more than doubled the second; consistently delivering incremental revenue every year since.

o	Local Business Development: Station-based selling generated respectable new business annually. In an effort to bolster sales, conceived a centralized business development strategy. Investigated local Business Development Leaders, eliminated the unproductive while recruiting, training, and mentoring replacements. This led to a 40% increase in revenue the first year that grew 25% the 2nd. Maintained incremental sales at this level each year since.

o	Mobile: To launch our mobile business, identified and secured a relationship with the pre-eminent national provider of local mobile marketing service (LSN Mobile); generating sales the 1st year. Tripled sales 2nd and grew 33% the 3rd; establishing 30% annual sales growth.

o	Internet: The almost non-existent Internet Division needed a structure and process and was devoid of a solid team and vision. Created and implemented new systems and procedures. The results mirrored the results of the Mobile division above (30% annual growth).

NBCUniversal Media, LLC

Vice President, Strategic Marketing Partnerships & Client Partnership Development

- Charged with the development of new sales systems and to eliminate impediments to growth. Conceived, developed, and instituted analytics to identify and remove weak points and implemented this new strategy for all prospecting and proposal development. Established back office, supported pricing, project management timelines, and post-sale logistics. Within 2 months, recruited, hired, and trained a new marketing team with short and long term goals and specific tactical plans with metrics. Realized increased productivity and incremental revenue; contributing to the dramatic growth of the division (described above).

- Called upon to ensure the 2008 Beijing Olympics and the 2012 London Olympics achieved sales goals. Created execution strategies, designed collateral, built communications procedures, established pricing, planning, and infrastructure; pending and pacing. Exceeded revenue targets within 6 months prior to each event which established Telemundo as a leader in Olympic partnership. The Beijing success led to strong renewal for the London games; which nearly sold out prior to going to market.

Telemundo Media, a division of NBCUniversal

Vice President, Strategic Marketing Partnerships & Client Partnership Development CONTINUED

- Acquired by Time Warner.     Restructure to Market Share Capture: Recruited by the President and SVP to create and run Sportslink to enhance profitability and sales trajectory. Initially, stakeholders, the sales force, and the buying community resisted changes, however, sold the concepts within 30 days while establishing go to market strategy, rates, materials, training, recruited, hired, trained new sales team, and established reporting. Reversing lost revenue potential in 90 days. Within the year, tripled revenue and continued 20% growth each year thereafter. Within 2 years, management requested this same strategy be applied to other divisions.

- New Division Creation: In the wake of the success of the Sportslink initiative (above), identified an opportunity to duplicate that success by creating and developing a strategy to offer clients premium Hispanic sponsorships. Built AdConexion LA, trained the sales and marketing teams, and went to market within 60 days; surpassing all expectations within 6 months. Doubled and tripled revenue each year from then. Today, Adlink Media’s overall value is a direct result of these efforts.

Adlink

Vice President, National Accounts (Sportslink LA & AdConexion LA)

Scope; Recruited by the Founder and CEO and given a full P&L to design, implement and manage a new division. Built go-to-market strategy, recruited, hired, and trained the sales team, collaborated with existing sales teams and divisions, created processes, reporting, internal communications, and managed agencies across all US divisions.

Worldlink Media

Executive Vice President Of Sales

Scope; Recruited by the Founder and CEO of Inktel and given full commission to lead, direct, and manage all direct marketing and sales efforts for the Company. Rebranded, retrained, and re-launched entire sales and marketing organization, built go-to-market strategy with consultative selling, marketing methodologies, processes for prospecting, and pipeline strategy. These efforts established new partnerships with National advertisers and led to extensive trade show and public speaking campaigns (Annual DMA conference, AMA, SRI, SRC, and Hispanic DMA conferences).

Inktel

Vice President of Planning & Development

Scope; Recruited to represent all Univision stations across the U.S. for sales and marketing initiatives; developed and managed new business and existing accounts with national clients, negotiated deals, managed relationships with buyers, planners and agencies.

Univision Communications Inc.

Senior Account Executive

Scope; Represented national media sales and sponsorships for the top 5 stations in major markets including ABC, NBC, CBS and Fox and worked with top NY agencies negotiating media schedules and managing accounts.