Niels van de Walle is a renowned global brand, marketing, and digital leader with extensive experience in B2C and B2B businesses. He has worked for top-tier brands and agencies including Sonos, Nike, and Sid Lee, and has led digital marketing transformations that have shaped the future of these companies. With a degree in business from the Amsterdam School of International Business and a deep understanding of the global market, Niels has founded 28ways, a consultancy that provides interim leadership and digital transformation services to innovation-driven institutions and companies that aim to create a better future. Niels has served Sonos in various roles including Global Head of Marketing (Partnerships & Strategic Initiatives), Senior Marketing Director EMEA & APAC, a.i. Head of Direct to Consumer (DTC) EMEA, Brand Director EMEA, while previously managing SID LEE as a Founding Partner. He has also worked for Nike in different digital marketing roles, such as Marketing Director Digital EMEA, Digital Marketing Manager EMEA, Digital Brand Producer EMEA, and Digital Marketing Executive EMEA. As a Key account manager at Auxilium Brand Promotions, he learned the necessary skills to lead global teams, drive business growth and delight customers with every move.