Barbara Fasolo

Dr. Barbara Fasolo is an accomplished Associate Professor in Behavioural Science at the London School of Economics and Political Science, where she also leads the LSE Behavioural Lab for Teaching and Research.

With a background spanning Economics, Decision Sciences, and Experimental Psychology, Barbara's expertise lies in behavioral decision science change, focusing on digital nudging and choice architecture to enhance decision-making processes.

Barbara has held significant roles such as serving on the UK Department of Health Behavioural Insights Expert Advisory Panel and the Executive Board of the Society of Judgment and Decision Making, demonstrating her influence in the field.

Her research, published in prestigious academic journals like Nature and PNAS, delves into understanding and improving decision-making for various sectors including public institutions like the European Medicines Agency and private organizations such as Which?

Apart from her academic pursuits, Barbara has contributed as a visiting professor at IESE Business School, an expert for the European Medicines Agency, and a post-doctoral fellow at the Max Planck Institute of Human Development in Berlin, showcasing her diverse experiences and knowledge.