Shawnah Sheehy, the CEO of iMDirect Marketing, is widely acknowledged as a leading figure in B2C direct response marketing. She boasts over 20 years of experience in developing, executing, and managing successful marketing campaigns. Shawnah's extensive background in analyzing and optimizing business flows, combined with her penchant for emerging technologies, enables her to design and implement effective acquisition and retention strategies for her clients.

Shawnah obtained a BAS in Business Studies, with a minor in Marketing, from Davenport University, all while raising three sons and working two jobs. She is currently pursuing an MBA in International Marketing at Southern New Hampshire University, and she is scheduled to graduate in 2017.

Shawnah has served on numerous executive boards that support youth development, cancer survivors, and commerce. She has also coached youth soccer and basketball for nearly a decade. In her free time, she enjoys hiking, traveling, cycling, wine tasting, cross-fit, boating, and spending time with her family and three dogs in Phoenix, AZ.